Wright­son to set up in Bei­jing

South Waikato News - - RURAL DELIVERY -

Listed ru­ral ser­vices firm PGG Wright­son is to es­tab­lish a Bei­jing rep­re­sen­ta­tive of­fice to help trade be­tween New Zealand and China.

The Bei­jing of­fice will cul­ti­vate rev­enue and profit-gen­er­at­ing busi­ness for PGG Wright­son in China, the com­pany said.

‘‘The ini­tial fo­cus will be on work­ing with PGG Wright­son ex­ist­ing busi­nesses to sat­isfy the strong de­mand in China for high qual­ity grass seed and for dairy live­stock sourced from New Zealand, Aus­tralia and Uruguay,’’ the com­pany said.

The move re­flects the 50.01 per cent own­er­ship of PGG Wright­son by Chi­nese-based Agria Corp, which has board rep­re­sen­ta­tion on the New Zealand com­pany. It also rep­re­sents PGG Wright­son’s spe­cial­ist knowl­edge in the seeds and grains field.

The Bei­jing of­fice would also work to source prod­ucts for PGG Wright­son’s ru­ral sup­plies busi­ness in New Zealand and serve as a re­source for PGG Wright­son’s other busi­ness units.

Man­ag­ing di­rec­tor Ge­orge Gould said the move rep­re­sented a sig­nif­i­cant mile­stone in the com­pany’s strat­egy.

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