Wrightson to set up in Beijing
Listed rural services firm PGG Wrightson is to establish a Beijing representative office to help trade between New Zealand and China.
The Beijing office will cultivate revenue and profit-generating business for PGG Wrightson in China, the company said.
‘‘The initial focus will be on working with PGG Wrightson existing businesses to satisfy the strong demand in China for high quality grass seed and for dairy livestock sourced from New Zealand, Australia and Uruguay,’’ the company said.
The move reflects the 50.01 per cent ownership of PGG Wrightson by Chinese-based Agria Corp, which has board representation on the New Zealand company. It also represents PGG Wrightson’s specialist knowledge in the seeds and grains field.
The Beijing office would also work to source products for PGG Wrightson’s rural supplies business in New Zealand and serve as a resource for PGG Wrightson’s other business units.
Managing director George Gould said the move represented a significant milestone in the company’s strategy.