Zen played a role for Jobs

South Waikato News - - ENTERTAINMENT -

An­other new book about late Ap­ple co-founder Steve Jobs is due out next month. This one, a graphic nar­ra­tive, ex­plores the in­no­va­tor’s spir­i­tual de­vel­op­ment, say the pub­lish­ers.

The Zen of Steve Jobs, by Forbes reporter Caleb Melby, is de­scribed by Forbes Me­dia as a ‘‘ thor­oughly re­searched in­ter­pre­ta­tion of a well­doc­u­mented pe­riod’’ in Jobs’ life.

The book fo­cuses on the pe­riod from 1985 when Jobs left Ap­ple and founded the com­puter com­pany, NEXT.

Dur­ing that time he forged a re­la­tion­ship with a Ja­panese Soto Zen Bud­dhist priest, Kobun Chino Oto­gawa, a spir­i­tual friend­ship that is re-imag­ined in The Zen of Steve Jobs, which will be il­lus­trated by the data vi­su­al­i­sa­tion firm JESS3.

‘‘Kobun was to Bud­dhism as Jobs was to tech­nol­ogy: a rene­gade and a mav­er­ick,’’ the pub­lish­ers said. Their time to­gether, they said, was cen­tral to the leaps Ap­ple took af­ter Jobs re­joined the com­pany in 1996 and it be­came a model for de­sign and busi­ness strat­egy. One sec­tion takes place at a zen re­treat. Kobun teaches Jobs walk­ing med­i­ta­tion and al­ludes to Jobs’ quest to un­der­stand ma, the Ja­panese de­sign con­cept.

Af­ter Jobs’ re­turn to Ap­ple, his Bud­dhist ex­pe­ri­ences in­flu­enced his cor­po­rate phi­los­o­phy, the pub­lish­ers said.


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