Rush is on to bring erotic best­seller to big screen

South Waikato News - - NEWS -

Hav­ing con­quered best­seller lists around the world, the erotic novel Fifty Shades of Grey is to be adapted for the big screen by the pro­duc­ers of The So­cial Net­work.

Univer­sal Pic­tures has named The So­cial Net­work team of Michael De Luca and Dana Brunetti as ex­ec­u­tive pro­duc­ers in its rush to bring the E L James novel of dom­i­na­tion and bondage to film theatres.

The an­nounce­ment has trig­gered in­tense fan spec­u­la­tion about the film’s cast­ing – An­gelina Jolie and Jane Cam­pion have been touted as pos­si­ble di­rec­tors while Kris­ten Ste­wart is a favourite to play the vir­ginal lead. The book started out as fan fic­tion, fea­tur­ing the lead char­ac­ters of the Twi­light se­ries.

Since be­ing picked up by Vin­tage Books in March – the nov­els were orig­i­nally pub­lished by Sydney’s Amanda Hay­wood – the Fifty Shades tril­ogy has sold 31 mil­lion print and dig­i­tal books in 41 coun­tries, 20 mil­lion in the United States.

The in­sa­tiable de­mand has amazed Ran­dom House’s mar­ket­ing and pub­lic­ity di­rec­tor, Brett Os­mond, who says the run has been ’’truly elec­tric to wit­ness’’ and has yet to plateau. Only last week the pub­lisher sold 100,000 copies na­tion­wide.

‘‘ At the mo­ment, sales are grow­ing ex­po­nen­tially,’’ Mr Os­mond, said.

‘‘For us at Ran­dom House, it is un­prece­dented. I have no an­swer to why Fifty Shades is suc­cess­ful ex­cept to say that the story has hit a nerve.’’

In­de­pen­dent book sell­ers re­port dif­fi­culty keep­ing up with reader de­mand.

Jon Page, of Pages & Pages book store in Mos­man, said a tem­po­rary stock short­age last week had built up even more de­mand.

‘‘We just had stock hit yes­ter­day and to­day and we lit­er­ally can­not keep the book in the shop no mat­ter how many we or­der.’’

Mr Page said he was sell­ing far more of Book 1 than Book 2 and 3.

‘‘ Usu­ally with books like Twi­light and The Girl With the Dragon Tat­too we had equally strong sales with the other books in the se­ries.

‘‘With Fifty Shades we are only see­ing 40 per cent of peo­ple come back for Book 2and 30 per cent for Book 3.

‘‘A lot of read­ers are want­ing to find out what the fuss is about and find­ing that it is not for them.’’

BEST SELLER: To be turned into a movie.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.