Fer­rari’s global sales roar

South Waikato News - - NEWS -

Fer­rari broke two records in the open­ing half of this year – in rev­enues and in the num­bers of cars de­liv­ered. Rev­enues reached 1208 mil­lion ($NZ1915m), up 11.9 per cent, while a to­tal of 3664 road cars were de­liv­ered to deal­er­ships, an in­crease of 7.4 per cent. Trad­ing prof­its rose 13 per cent to 152.2m, while net prof­its hit 100.8m, an in­crease of 10 per cent. The com­pany’s in­dus­trial net cash po­si­tion as of June 30 reached a new record fig­ure of 895m with ex­tremely high in­vest­ments in prod­uct de­vel­op­ment.

These re­sults are the fruit of the con­tin­u­ing suc­cess of Fer­rari’s eight-cylin­der mod­els, par­tic­u­larly the new Fer­rari Cal­i­for­nia 30 – where ‘30’ rep­re­sents the 30 ex­tra horse power and 30kg lower weight – and the 458 Spi­der, the engine of which re­ceived the Best Per­for­mance Engine of the Year award for the sec­ond year run­ning.

In the 12-cylin­der range, FF sales are strong while the new F12 ber­linetta has yet to make any im­pact on re­sults as de­liv­er­ies do not be­gin un­til the au­tumn. That said, the new model has been the sub­ject of pub­lic and crit­i­cal ac­claim, tak­ing a num­ber of awards, such as the Auto Bild De­sign Award.

Sales in the United States re­main buoy­ant, with an in­crease of 17 per cent to 851 cars, and con­tin­ues to be Fer­rari’s largest mar­ket, ac­count­ing for 23 per cent of world­wide sales. Record re­sults too from Bri­tain where sales rose by 43 per cent with 393 cars de­liv­ered. There were also sig­nif­i­cant re­sults from Ger­many (+18 per cent) and Switzer­land (+17 per cent), nations where the FF is prov­ing most pop­u­lar.

The fig­ures for Italy, how­ever, are in marked con­trast to this ex­tremely pos­i­tive over­all pic­ture. As a re­sult of the fi­nan­cial cri­sis and the in­tro­duc­tion of new taxes, sales there dropped to 187 cars, a drop of 164 com­pared to the first half of 2011.

Bent­ley ap­points new de­sign di­rec­tor

Bent­ley Mo­tors has an­nounced Luc Don­ck­er­wolke as its new de­sign di­rec­tor. He suc­ceeds Dirk van Braeckel, who moves to Volk­swa­gen Group’s de­sign division, di­rected by Wal­ter de Silva. Mr Don­ck­er­wolke, who was head of ad­vanced de­sign for Volk­swa­gen, be­gan his ca­reer as an ex­te­rior de­signer at Audi in 1992 and has sub­se­quently worked for a range of other Volk­swa­gen group brands in­clud­ing Lam­borgh­ini.

LOOK­ING GOOD: Fer­rari en­joys stel­lar half-year.

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