Ferrari’s global sales roar
Ferrari broke two records in the opening half of this year – in revenues and in the numbers of cars delivered. Revenues reached 1208 million ($NZ1915m), up 11.9 per cent, while a total of 3664 road cars were delivered to dealerships, an increase of 7.4 per cent. Trading profits rose 13 per cent to 152.2m, while net profits hit 100.8m, an increase of 10 per cent. The company’s industrial net cash position as of June 30 reached a new record figure of 895m with extremely high investments in product development.
These results are the fruit of the continuing success of Ferrari’s eight-cylinder models, particularly the new Ferrari California 30 – where ‘30’ represents the 30 extra horse power and 30kg lower weight – and the 458 Spider, the engine of which received the Best Performance Engine of the Year award for the second year running.
In the 12-cylinder range, FF sales are strong while the new F12 berlinetta has yet to make any impact on results as deliveries do not begin until the autumn. That said, the new model has been the subject of public and critical acclaim, taking a number of awards, such as the Auto Bild Design Award.
Sales in the United States remain buoyant, with an increase of 17 per cent to 851 cars, and continues to be Ferrari’s largest market, accounting for 23 per cent of worldwide sales. Record results too from Britain where sales rose by 43 per cent with 393 cars delivered. There were also significant results from Germany (+18 per cent) and Switzerland (+17 per cent), nations where the FF is proving most popular.
The figures for Italy, however, are in marked contrast to this extremely positive overall picture. As a result of the financial crisis and the introduction of new taxes, sales there dropped to 187 cars, a drop of 164 compared to the first half of 2011.
Bentley appoints new design director
Bentley Motors has announced Luc Donckerwolke as its new design director. He succeeds Dirk van Braeckel, who moves to Volkswagen Group’s design division, directed by Walter de Silva. Mr Donckerwolke, who was head of advanced design for Volkswagen, began his career as an exterior designer at Audi in 1992 and has subsequently worked for a range of other Volkswagen group brands including Lamborghini.
LOOKING GOOD: Ferrari enjoys stellar half-year.