Sim­plic­ity suc­ceeds

There’s a real buzz in agribusi­ness in the Waikato. Peo­ple are de­sign­ing world firsts and new prod­ucts are rolling off pro­duc­tion lines, Ali Tocker re­ports

South Waikato News - - RURAL DELIVERY -

The core phi­los­o­phy of Waikato Milk­ing Sys­tems is de­sign in­no­va­tion, chief ex­ec­u­tive Dean Bell says.

This com­pany is tak­ing great ideas to a whole new level, com­ing up with new prod­ucts and tech­nolo­gies for the dairy sec­tor ev­ery year.

The busi­ness turns over about $80 mil­lion a year and ex­ports to about 30 coun­tries, with the top five be­ing South Africa, China, Bri­tain, the United States and Aus­tralia.

Key fac­tors in the in­ter­na­tional suc­cess are de­signs and prod­ucts that are based in sim­plic­ity and re­li­a­bil­ity, Mr Bell said.

‘‘Most of the Euro­pean and Amer­i­can tech­nol­ogy is quite com­plex, can be ex­pen­sive to main­tain and re­quires more fre­quent ser­vic­ing.

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