Chevy El Camino Holden
General Motors has filed an application with the United States Patent and Trademark Office to protect the El Camino name, a new report indicates. Chevrolet is working with Australia’s Holden to bring the historic nameplate back into showrooms. Like the Commodore, which will be sold in the US as the muchawaited four-door SS, the El Camino will be built in Australia and exported to the United States in limited quantities. A free trade agreement signed between the US and Australia means that Holden will be able to get around the 25 percent so-called ‘‘Chicken Tax’’ that has been slapped on every foreign-built commercial vehicle since 1963. Holden has neither confirmed
nor denied the report. The reborn Chinese-owned MG brand that we scooped with a road test of its MG6 model in February has whipped up a new special edition of its mid-size liftback model to mark its return to the British Touring Car PSA Peugeot/Citroen is developing a new range of small high-efficiency engines of 1.0 and 1.2 litres called the PureTech family, each with power ratings of at least 50kW/ litre. The range is expected to be made available for any joint venture partners as they are needed. GM might be kicking itself in light of having recently pulled out of an intended technology and platform sharing agreement with the PSA group.
TRADEMARK: An application has been filed to protect the El Camino name.