Toko­roa cin­ema re-born

Toko­roa’s once di­lap­i­dated cin­ema has had a life-sav­ing makeover. Pet­rice Tar­rant re­ports.

South Waikato News - - NEWS -

A fresh lick of paint and new equip­ment val­ued at $300,000 has given Toko­roa’s cin­ema a new lease on life.

New owner and di­rec­tor Tony Richards said he bought the build­ing and busi­ness this month to en­sure the district did not lose one of its few commercial en­ter­tain­ment fa­cil­i­ties.

‘‘It’s a great as­set to the town. Where else can you go and try to cre­ate a good busi­ness in an area that needs that type of en­ter­tain­ment?’’

Richards said he has in­vested around $ 1⁄ mil­lion on

4 in­stalling 3D and play­ing equip­ment.

The grand open­ing held on June 25 saw more than 80 people in­clud­ing the South Wakato District Coun­cil mayor Neil Sin­clair watch the lat­est Transformers movie in the up­graded theatre.

‘‘The way the build­ing came up is won­der­ful and it has made it look beau­ti­ful and it stands out,’’ Richards said.

The new screen ar­rived that morn­ing.

The Whi­tianga res­i­dent said the aim of the in­vest­ment is to cap­ture towns­folk who

dig­i­tal of­ten travel away to watch movies.

Ul­ti­mately he hopes it will have a flow on ef­fect to other stores in Toko­roa. ‘‘ I’ve been in small com­mu­ni­ties all my life and businesses pull to­gether that’s how small com­mu­ni­ties sur­vive.’’

The pur­chase is a step out­side Richards’ com­fort zone con­sid­er­ing he has been in mo­tor­ing busi­ness all his life.

But he is ex­cited and op­ti­mistic it will pay off.

Pho­tos: JOHN V

Movie night: Those who showed up for the first screen­ing of Transformers 4 at Toko­roa’s re­vamped cin­ema had a ball.

3D fun: Caylus Brighouse may have picked 3D glasses a size too big.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.