Tokoroa cinema re-born
Tokoroa’s once dilapidated cinema has had a life-saving makeover. Petrice Tarrant reports.
A fresh lick of paint and new equipment valued at $300,000 has given Tokoroa’s cinema a new lease on life.
New owner and director Tony Richards said he bought the building and business this month to ensure the district did not lose one of its few commercial entertainment facilities.
‘‘It’s a great asset to the town. Where else can you go and try to create a good business in an area that needs that type of entertainment?’’
Richards said he has invested around $ 1⁄ million on
4 installing 3D and playing equipment.
The grand opening held on June 25 saw more than 80 people including the South Wakato District Council mayor Neil Sinclair watch the latest Transformers movie in the upgraded theatre.
‘‘The way the building came up is wonderful and it has made it look beautiful and it stands out,’’ Richards said.
The new screen arrived that morning.
The Whitianga resident said the aim of the investment is to capture townsfolk who
digital often travel away to watch movies.
Ultimately he hopes it will have a flow on effect to other stores in Tokoroa. ‘‘ I’ve been in small communities all my life and businesses pull together that’s how small communities survive.’’
The purchase is a step outside Richards’ comfort zone considering he has been in motoring business all his life.
But he is excited and optimistic it will pay off.
Movie night: Those who showed up for the first screening of Transformers 4 at Tokoroa’s revamped cinema had a ball.
3D fun: Caylus Brighouse may have picked 3D glasses a size too big.