Pas­sion for fash­ion draws Tok girl home


Sarah Sneer­dan left be­hind her cor­po­rate life­style to pur­sue a ca­reer in fash­ion and now she has stitched up her own business.

The 28- year old Toko­roa woman was an in­surance un­der­writer for the mines in Perth.

The pay was great and travel op­por­tu­ni­ties were vast but there was al­ways a gap in her life.

After she achieved her goal to visit fam­ily in Hol­land she de­cided to pur­sue her pas­sion which brought her back home.

‘‘Money is great but it’s not the be all and end all.’’

Two years ago she started a course at Wa­iariki and has fi­nally com­pleted a fash­ion show as her last as­sess­ment.

‘‘The buzz from the fash­ion show and hav­ing ev­ery­one ap­plaud­ing for your hard work is amaz­ing.’’

Yet it was never that way for Sneer­dan, who de­scribed her­self as a tomboy when she grew up.

As the youngest of five brothers she was one of the boys.

How­ever, her mother had her own ideas for the only daugh­ter of the Sneer­dan clan.

‘‘No way, I didn’t like to wear dresses. My Mum wanted to dress me in pinks and pur­ples.’’

Sneer­dan was al­ways the de­signer and never the model.

‘‘ I used to doo­dle girls in dresses . . . I would spend hours in my room paint­ing.’’

And now it looks like her mother’s wish will come true as she launches her ca­reer from the very town she grew up in.

Aim­ing high: Sarah Sneer­dan re­turns to Toko­roa to live her dream of be­ing a fash­ion de­signer and now she is about to launch her own la­bel.

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