Cel­e­brat­ing Suc­cess

South Waikato News - - FARMING -

Pi­ako Mit­subishi has re­ceived an early birth­day present, scoop­ing the pool of dealer awards. Cel­e­brat­ing 20 years since Dar­rell Rus­sell and his wife Catherine took over own­er­ship of the busi­ness, Pi­ako Mit­subishi re­cently re­ceived its sixth suc­ces­sive Di­a­mond Dealer ac­co­lade.

On top of this, Pi­ako Mit­subishi branches in Ro­torua, Mor­rinsville and Te Aroha won their re­spec­tive sec­tions in the Di­a­mond Re­wards Pro­gramme. Pi­ako Mit­subishi also has a sales depart­ment in Mata­mata, op­er­at­ing out of Baigent Mo­tors.

Man­ag­ing direc­tor Dar­rell Rus­sell said credit must go to his staff, par­tic­u­larly af­ter sales man­agers Jono Taaffe (Te Aroha), Craig McKen­zie (Mor­rinsville), Ja­son Jor­dan (Ro­torua) and Baigent Mata­mata af­ter sales Manager Justin Scelly.

Pi­ako Mit­subishi picked up its sev­enth pres­ti­gious Di­a­mond Dealer ac­co­lade at a re­cent black-tie cel­e­bra­tion at Sky City in Auck­land.

The win­ning deal­ers all ex­celled in cus­tomer ser­vice, sales and deal­er­ship op­er­a­tions, said Mit­subishi ex­ec­u­tive direc­tor War­ren Brown.

‘Th­ese deal­ers de­liv­ered across-the-board re­sults that were sim­ply out­stand­ing and earned them­selves the Di­a­mond Dealer tro­phy, our pin­na­cle award that brings peer and mar­ket recog­ni­tion for over­all ex­cel­lence.’’

Named 2013 Busi­ness Per­son­al­ity of the Year in the Mata­mata-Pi­ako Busi­ness to Busi­ness Awards, Dar­rell Rus­sell said Pi­ako Mit­subishi has now grown to not only a mul­ti­mil­lion dollar op­er­a­tion it is Mit­subishi’s big­gest vol­ume ru­ral dealer in the coun­try.

It has busi­ness arms, sell­ing and ser­vic­ing cars, trac­tors and agri­cul­tural ma­chin­ery, stretch­ing to Ro­torua and Paeroa, and in­clud­ing Mata­mata, Mor­rinsville and Te Aroha.

Dar­rell Rus­sell worked his way up from cadet sales­man to sales manager at Maber Mo­tors in Mor­rinsville when he left to buy 50 per cent of Pi­ako Mo­tors in 1995. This in­cluded a car yard in Te Aroha and a ser­vice sta­tion and car sales site in Mor­rinsville.

The fol­low­ing year he bought Whyte­line in Mor­rinsville, re­brand­ing the An­der­son St out­let Pi­ako Trac­tors.

He ac­quired trac­tor parts, sales and ser­vice op­er­a­tions in Ro­torua in 2002 and Paeroa in 2008.

In 2002 he bought the cur­rent 1.2ha Thames St site in Mor­rinsville, which at that time had just a small ad­min­is­tra­tion block. The Mor­rinsville trac­tor op­er­a­tion was re­lo­cated to this site in 2004.

A $3 mil­lion ad­min­is­tra­tion and work­shop fa­cil­ity was opened in Mor­rinsville in Septem­ber 2011, with the car yard also re­lo­cated there.

Catherine and Dar­rell Rus­sell

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