Ink­ing their way to suc­cess

South Waikato News - - Front Page - LUKE KIRKEBY

In the male dom­i­nated world of tat­too­ing Joycelia Hyde and ap­pren­tice Laura Friese are mak­ing a mark for women.

The Toko­roa pair re­cently took part in the 2017 Auckland Cus­tom Cul­ture and Tat­too Show and both came away with awards.

Hyde, who owns and op­er­ates her own tat­too stu­dio called Ink­thu­mans, came away with the Best Cover Up award.

Friese, who works as the stu­dio’s body piercer, came third in the 2017 Miss Auckland Cus­tom Cul­ture and Tat­too Show pageant mod­el­ling her tat­toos.

Hyde, who spent 21 hours cov­er­ing up an un­wanted tat­too of a Mor­rinsville client, said it was a life chang­ing ex­pe­ri­ence.

‘‘This was a cover up of a cover up of a cover up. It had had three dif­fer­ent artists work on it to try and do some­thing,’’ she said.

‘‘[The client] said he had this mess on his arm but said I wouldn’t be able to cover it up be­cause he had had four top artists in Auckland tell him they couldn’t do it and that he needed laser work.’’

‘‘I love cover ups and when he showed me I was like I can cover that up, that’s easy.’’

‘‘It’s hard to ex­plain but the ink that is al­ready there tells me where to draw. It is like I have al­ready got a trac­ing there of what the new tat­too is go­ing to be,’’ she said.

The self con­fessed ‘‘sci­ence nerd’’ said she was given free rein to do what she wanted and in­cor­po­rated me­chan­i­cal el­e­ments into the de­sign.

‘‘The de­tail was one of the most im­press­ing things that the judges men­tioned and the colours,’’ she said

As the only all fe­male booth at the com­pe­ti­tion she said it was an hon­our to place.

‘‘There is def­i­nitely a mould in the in­dus­try and there are still very lit­tle women com­pared to men so we are still bat­tling to sat­u­rate the mar­ket,’’ she said.

‘‘To be in­vited was a big deal. I knew I loved cover ups and I knew I was good at them but now I know I am great at them.’’

Friese said she only en­tered at the last minute.

‘‘I went in with the at­ti­tude fake it till you make it be­cause I don’t have a lot of self con­fi­dence. I put on a brave face and went on the stage, even with a bikini on which I can’t even get into the wa­ter wear­ing,’’ she said.

‘‘I was just so over­whelmed and so proud that I got placed.’’

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