Fiel­d­ays magic brings them in from far ‘n wide

South Waikato News - - Out & About - TAMARA THORN

The 49th New Zealand Agri­cul­tural Fiel­d­ays has of­fi­cially come to an end with the over­all vis­i­tor num­ber reach­ing 133,588, the big­gest on record yet.

The Fiel­d­ays ran from June 14-17 at Mys­tery Creek Events Cen­tre, just out­side Hamil­ton and brought vis­i­tors from other re­gions too in­clud­ing quite a few from South Waikato.

Toko­roa’s FIRE n ICE and Toko­roa Engi­neer­ing 2014 LTD were two busi­nesses among the vis­i­tors, who at­tended the Fiel­d­ays.

Lance Fel­ton from Toko­roa FIRE n ICE said this has been their sec­ond year at­tend­ing the pop­u­lar event and although it was hard work it was ’’in­ter­est­ing,’’ and he plans to re­turn next year,

Fel­ton said they wanted to re­in­force their brands and ex­po­sure this year and Fiel­d­ays was a good place to start.

He said he gets a lot of in­ter­est at the Fiel­d­ays but it was hard to judge how things were go­ing to turn out.

‘‘You get to meet new peo­ple and it gets you out of your com­fort zone.’’

He said you get the chance to back your prod­uct talk­ing with cus­tomers and get con­fi­dence in it, as well as broaden your cus­tomer base over the central North Is­land.

John Wal­don who works at Toko­roa engi­neer­ing 2014 LTD, said their busi­ness has been com­ing to Fiel­d­ays for 12 years with the in­ten­tion to let farmers know what they have avail­able and to dis­play their prod­uct.

‘‘90 per­cent of the com­po­nents are pro­duced in Toko­roa,’’ he said, and gets sold through­out New Zealand.

Wal­don said although it is more ben­e­fi­cial for the busi­ness to be pro­duce lo­cally made prod­uct, cost was not an is­sue when the idea first rose into ques­tion.

He said he wanted to make sure the prod­ucts were pro­duced lo­cally in a lo­cal busi­ness, even though he was warned not to call it Toko­roa Engi­neer­ing due to ‘Toko­roa’s rep­u­ta­tion’.

‘‘Well we proved them wrong,’’ he said.

‘‘We sell prod­ucts all over New Zealand, and more in the South Is­land then the North.’’

He said ‘‘Mys­tery Creek in par­tic­u­lar has helped grow the com­pany,’’ as it makes peo­ple more aware of the busi­ness, prod­uct and good rep­u­ta­tion.

TAMARA THORN/ FAIR­FAX NZ

Tony King and War­rick Fel­ton from Toko­roa Engi­neer­ing 2014 LTD.

Lance Fel­ton from Toko­roa’s FIRE n ICE

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