The cam­paign’s weird, won­der­ful and worst

Sunday News - - FRONT PAGE -

WORST BILL­BOARDS

David Sey­mour, Act: Sey­mour is not a bad look­ing dude but, for some rea­son, pho­tos make him look happy but con­fused. Like he’s been punched in the face and is hold­ing back the tears. Honourable men­tions: Win­ston Pe­ters’ face and the words ‘‘Had Enough?’’ might be taken the wrong way, while Jacinda Ardern’s white clothes had a real Glo­ri­avale vibe.

WORST BILL­BOARD PLACE­MENT

Na­tional put a ‘‘De­liv­er­ing for New Zealan­ders’’ Bill­board on the side of the Auck­land City Mis­sion.

WORST SLO­GAN

All par­ties re­ally strug­gled. ‘‘Let’s do this?’’ was very vague for a Labour party short on de­tails. In my mind, ‘‘De­liv­er­ing for New Zealan­ders’’ should have come with the caveat that Na­tional doesn’t count the home­less and ben­e­fi­cia­ries as ‘‘New Zealan­ders’’. The Greens had to drop ‘‘Bet­ter to­gether’’ af­ter Me­tiria Turei’s res­ig­na­tion, and I’ve al­ready men­tioned how strange ‘‘Had Enough?’’ looked for NZ First, espe­cially for Pe­ters who’s been around for 30+ years.

WORST DE­BATE

Mi­nor par­ties on TVNZ: Mike Hosk­ing didn’t show up, Gareth Mor­gan was left on the side­lines and the Greens were the only party present polling over one per cent. I hate to say it, but it des­per­ately needed a bit of Pe­ters’ raz­zle daz­zle and yelling about crime!

THUMBS UP AWARD FOR TRY­ING SOME­THING NEW

Pe­ters: Af­ter Labour stole Win­nie’s tra­di­tional im­mi­gra­tion line, he shifted to stu­dents, GST, and mov­ing the Auck­land port. And his Ra­dio New Zealand in­ter­view about whether bis­cuits were ‘‘ba­sic food’’ was al­most as amaz­ing as when he warned the kids in TVNZ’s Face the Class­room de­bate about nu­clear apoca­lypse.

WEIRD­EST PROM­ISES

The Greens: English grabbed head­lines by claim­ing Na­tional would do ‘‘more for the en­vi­ron­ment’’ and the Greens were so in­censed that they promised to plant ‘‘one bil­lion trees’’. Which is quite a few. Turns out English meant to say that they would do ‘‘more for the en­vi­ron­ment… than we are al­ready do­ing at the mo­ment’’.

Left to right: David Sey­mour has a face that doesn’t suit pho­tos, Win­ston Pe­ters’ NZ First bill­boards had the po­ten­tial to back­fire, and James Shaw’s Greens promised a bil­lion new trees.

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