TVNZ changes ad­vert slots after Com­mGames crit­i­cism

Sunday News - - NEWS - KIRSTY LAWRENCE

TVNZ has re­sponded to crit­i­cism of its Com­mon­wealth Games cov­er­age by say­ing it will change how it’s sched­ul­ing ad­verts.

Dame Va­lerie Adams took to Twit­ter this week ask­ing TVNZ where their cov­er­age of the weightlift­ing was, which in­cluded Kiwi ath­letes.

Other New Zealan­ders replied ex­press­ing their dis­ap­point­ment of the cov­er­age – es­pe­cially ad­verts break­ing into live events such as yes­ter­day’s triathlon.

TVNZ spokes­woman Ge­orgie Hills said they had ex­pe­ri­enced some technical dif­fi­cul­ties and they were work­ing hard to make sure their ad­vert breaks didn’t and promised that for the rest of the Games, com­mer­cials would be played only dur­ing breaks for team sports, and they would be shorter than nor­mal.

‘‘We are def­i­nitely tak­ing on board the feed­back view­ers are giv­ing us about the ads, and we are do­ing our up­most to time our com­mer­cial breaks at ap­pro­pri­ate points to min­imise in­ter­rupt to

‘‘Once you get hospitalised, you have a med­i­cal team around you. But the lead-up to that – there is a real cri­sis in this coun­try around get­ting ad­e­quate sup­port ser­vices be­fore it gets too big.

‘‘I don’t want to use the word cri­sis lightly. We can’t keep wait­ing for it to get to some­body com­mit­ting sui­cide or be­ing hospitalised. That’s not OK.’’ view­ers.

‘‘Our big fo­cus is to show New Zealand teams and ath­letes while they are in ac­tion free to air. Ad­ver­tis­ing is the way we fund our Com­mon­wealth Games cov­er­age that New Zealan­ders are watch­ing.’’

The first day of cov­er­age was watched by 1.6 mil­lion New Zealan­ders.

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