TVNZ changes advert slots after CommGames criticism
TVNZ has responded to criticism of its Commonwealth Games coverage by saying it will change how it’s scheduling adverts.
Dame Valerie Adams took to Twitter this week asking TVNZ where their coverage of the weightlifting was, which included Kiwi athletes.
Other New Zealanders replied expressing their disappointment of the coverage – especially adverts breaking into live events such as yesterday’s triathlon.
TVNZ spokeswoman Georgie Hills said they had experienced some technical difficulties and they were working hard to make sure their advert breaks didn’t and promised that for the rest of the Games, commercials would be played only during breaks for team sports, and they would be shorter than normal.
‘‘We are definitely taking on board the feedback viewers are giving us about the ads, and we are doing our upmost to time our commercial breaks at appropriate points to minimise interrupt to
‘‘Once you get hospitalised, you have a medical team around you. But the lead-up to that – there is a real crisis in this country around getting adequate support services before it gets too big.
‘‘I don’t want to use the word crisis lightly. We can’t keep waiting for it to get to somebody committing suicide or being hospitalised. That’s not OK.’’ viewers.
‘‘Our big focus is to show New Zealand teams and athletes while they are in action free to air. Advertising is the way we fund our Commonwealth Games coverage that New Zealanders are watching.’’
The first day of coverage was watched by 1.6 million New Zealanders.