Coca-Cola say their new role offers the chance ‘‘to make a difference in the world’’ but sugar tax advocates say the company is peddling poor health. By John Anthony.
A recruitment drive by CocaCola to combat the threat of sugar taxes has been slammed as ‘‘appalling’’.
The fizzy drinks giant has gone to LinkedIn looking for a public affairs and communications manager who will have ‘‘an opportunity to make a difference in the world’’.
The successful applicant, who will work from Auckland, will manage government relationships in the Pacific Islands to ensure sugar taxes don’t negatively impact the business, the job ad says.
A Coca-Cola spokesman says it did not support sugary drink taxes as they were ‘‘ineffective as a means of combating obesity’’.
However, that’s contrary to findings reached by an international cohort of experts who this week published a new paper in peer-reviewed medical journal The Lancet, highlighting ‘‘compelling evidence’’ that sugar taxes help improve health outcomes.
Massey University professor Sally Casswell is among the group of experts – who come from international agencies including the United Nations and the World Health Organisation – and equates ‘‘the sugar industry’’ to the tobacco and alcohol industries.
‘‘It is ridiculous, there are really strong reasons for Governments to start moving in this area, and they are starting to move.’’