Frozen with fear
Ageing, and the fear of it, is a hot topic right now. You might assume it just seems that way to me because I’m 45 and those bells labelled invisibility, redundancy and social scrapheap are tolling louder.
But turn up the volume – I’m not scared. I swear it isn’t me who’s angsting; it’s the 20-somethings – they’re terrified. Google it. Those little dewy-skinned nymphs are queuing for Botox. Botox – at $600 a session! It horrifies me that at age 25 the funnest thing a young person can think to do with her time and money is make a boring trip to a clinic for an uncomfortable injection in the name of “age prevention”. Please. Sunburn can be prevented. Chipped nail polish can (supposedly) be prevented. Age is a close personal friend of death and taxes.
It’s not that I’m against Botox or fillers or even surgery per se. Getting older is a drag, and if it helps to walk into those years with reduced facial movement, go for it. But if you’re under 30, please. Don’t blow your hard-earned cash on shooting-up botulinum toxin in the deluded hope that in 20-odd years you won’t be 50. When I was 25 (yes, of course that was coming) young people knew how to squander their student loans. They bought alcohol. They bought chalky dark burgundy lipsticks and tickets to Thailand. Maybe they bought a jumbo bucket of KFC and sat alone in their room eating it before hanging over the toilet with their fingers down their throat. That, in my view, is a more honest use of a 20-something’s resources. And probably just as effective at warding off middle-age.
I see this growing market of youthful Botoxers as one of the many ways that feminism, for all its current on-trend status, is not advancing. It is retreating. How many men pay this hefty tax on their faces?
This is massive business. According to Zion Market Research, the anti-ageing market is poised to grow from US$140.3 billion (in 2015) to US$216.52 billion 2021.
While young women raid their rent money in the name of “age prevention” some of those who make these promises are laughing all the way to a five-star resort on the Seychelles.