Photograph by Emma Bass / Words by Britt Mann When Cecilia Robinson, 32, took the podium at this month’s Women of Influence awards dinner, the 2017 supreme winner offered a few words on what it means to be a leader.
“It’s about inspiring belief in others,” she said. “To do good, and to change the way the world works.”
The Swedish-born mother of two co-founded her first start-up, Au Pair Link at 21, ditching her law degree and using money from her student loan to launch what would become New Zealand’s largest au pair agency. In 2012, she set her sights on New Zealand’s food industry. A year later, she, along with Theresa Gattung and Nadia Lim, launched My Food Bag.
Robinson said the company, now New Zealand’s third-largest food retailer, wanted to change Kiwis’ eating habits, and their lives.
“We’ve always believed, rather than giving a man a fish and feeding him for a day, in giving him the tools to teach him how to fish for life.”
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