Women collaborate in city pop up shop
The ‘‘mumprenuer movement’’ is being kept alive in New Plymouth with an army of women launching a pop-up shop this week.
Nearly 30 local mums who are also entrepreneurs running homebased businesses have come together to sell a variety of wares including home decor, kids clothing and art in their temporary shop, called Collaboration.
The mumpreneur movement has been on the rise in recent times and typically sees mums establishing a home-based business in beauty, while clothing and craft boutiques are also growing in popularity.
Sharing a retail space gave the women another platform to network and sell their goods, said organiser Phillipa Gray.
There was a ‘‘cool pool’’ of skill level within the group, with all women contributing to the costs, marketing and manning of the shop, said the mother-of-three. ‘‘It’s just a neat little village.’’ Artist Anna Scott said the rise of ‘‘mum bosses’’ and pop-up shops was a ‘‘beautiful’’ shift and the way of the future.
‘‘It’s such a really cool and incredible movement to be a part of,’’ she said. ‘‘And everyone is so supportive of it.’’
Also a mum-of-three, the trained art teacher is a selfdescribed hobbyist who began selling her crafts at markets.
Being able to sell her goods in a pop-up shop was only made possible by the sisterhood of other mumprenuers, she said.
The women agreed it was a lucrative venture and provided them with a healthy balance of work and family. ‘‘It’s allowed me to keep my mind stimulated,’’ said Gray, an accountant who now owns a children’s goods online shop. It was the second time this year Gray had coordinated the pop-up store. The coming iteration had doubling in contributors, goods and time open, she said.
This time around there will be art for sale in an upstairs gallery while the downstairs will have an assortment of products.
The Devon St East boutique opens Thursday.
New Plymouth mums Phillipa Gray and Anna Scott, pictured with her daughter Milla Scott, 14 months, both have home-based businesses.