Women col­lab­o­rate in city pop up shop

Taranaki Daily News - - News - TARA SHASKEY

The ‘‘mumprenuer move­ment’’ is be­ing kept alive in New Ply­mouth with an army of women launch­ing a pop-up shop this week.

Nearly 30 lo­cal mums who are also en­trepreneurs run­ning home­based busi­nesses have come to­gether to sell a va­ri­ety of wares in­clud­ing home decor, kids cloth­ing and art in their tem­po­rary shop, called Col­lab­o­ra­tion.

The mumpreneur move­ment has been on the rise in re­cent times and typ­i­cally sees mums es­tab­lish­ing a home-based busi­ness in beauty, while cloth­ing and craft bou­tiques are also grow­ing in pop­u­lar­ity.

Shar­ing a re­tail space gave the women an­other plat­form to net­work and sell their goods, said or­gan­iser Phillipa Gray.

There was a ‘‘cool pool’’ of skill level within the group, with all women con­tribut­ing to the costs, mar­ket­ing and man­ning of the shop, said the mother-of-three. ‘‘It’s just a neat lit­tle vil­lage.’’ Artist Anna Scott said the rise of ‘‘mum bosses’’ and pop-up shops was a ‘‘beau­ti­ful’’ shift and the way of the fu­ture.

‘‘It’s such a re­ally cool and in­cred­i­ble move­ment to be a part of,’’ she said. ‘‘And ev­ery­one is so sup­port­ive of it.’’

Also a mum-of-three, the trained art teacher is a self­de­scribed hob­by­ist who be­gan sell­ing her crafts at mar­kets.

Be­ing able to sell her goods in a pop-up shop was only made pos­si­ble by the sis­ter­hood of other mumprenuers, she said.

The women agreed it was a lu­cra­tive ven­ture and pro­vided them with a healthy bal­ance of work and fam­ily. ‘‘It’s al­lowed me to keep my mind stim­u­lated,’’ said Gray, an ac­coun­tant who now owns a chil­dren’s goods on­line shop. It was the sec­ond time this year Gray had co­or­di­nated the pop-up store. The com­ing it­er­a­tion had dou­bling in con­trib­u­tors, goods and time open, she said.

This time around there will be art for sale in an up­stairs gallery while the down­stairs will have an as­sort­ment of prod­ucts.

The Devon St East bou­tique opens Thurs­day.

GRANT MATTHEW/STUFF

New Ply­mouth mums Phillipa Gray and Anna Scott, pic­tured with her daugh­ter Milla Scott, 14 months, both have home-based busi­nesses.

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