Caramilk cake sells out in min­utes

Taranaki Daily News - - News - JANE MATTHEWS

Chenae Loveridge knew her new­est cake would be pop­u­lar, but she didn’t ex­pect sweet toothed cus­tomers to be lin­ing up at the door be­fore 8am.

On Tues­day night Loveridge, the owner of Humdingers Cakes in New Ply­mouth, made a cake from Cad­bury’s lim­ited edi­tion caramilk choco­late and posted a pic­ture of it to so­cial me­dia.

By 8.35am on Wed­nes­day morn­ing, 35 min­utes af­ter she’d opened her cake shop’s doors, it was all gone.

‘‘We had a guy out there wait­ing from 7.30am,’’ Loveridge said. ‘‘Stuff like this is the hype.’’

Caramilk has been off the mar­ket for more than a decade, but was brought back by pop­u­lar de­mand last year.

Last week a cafe in Whanganui had a sim­i­lar ex­pe­ri­ence to Loveridge af­ter cre­at­ing a caramilk cheese­cake.

Mud Ducks cafe posted a pho­to­graph of the cheese­cake to their Face­book page and since then cheese­cakes have been fly­ing out the door.

The four-layer rec­tan­gle caramilk cake that Loveridge made had caramilk ic­ing and a piece of caramilk on top of each gen­er­ously-sized slice.

A pho­to­graph of the cake was posted to Humdingers Cakes Face­book and In­sta­gram pages around 9pm on Tues­day night, let­ting peo­ple know it would be in store on Wed­nes­day.

The Face­book post had nearly 500 likes and 300 com­ments by mid­day on Wed­nes­day.

‘‘It’s a cult thing this caramilk,’’ Loveridge said.

Be­cause she wanted to be gen­er­ous to her cus­tomers Loveridge only di­vided the cake into 10.

She dis­cov­ered some cus­tomers were gen­er­ous too. One man came in to buy two pieces of cake but there were only two left.

‘‘He said ‘I’ll leave one for some­one else’.’’

Loveridge said staff made sure they let the buyer of the last piece know how lucky she was.

The shop’s phone hadn’t stopped ring­ing with peo­ple ask­ing about the cake, and many caramilk lovers had come into the store and left empty handed - not even giv­ing in to an­other sweet.

‘‘That’s all they wanted, they didn’t want any­thing else.’’

Last week Loveridge made caramilk cup­cakes, which were also a hit.

‘‘They were al­ways the first to sell.’’

Loveridge said she will make more caramilk cake, as long as she can track down more of the lim­ited edi­tion choco­late.

How­ever, she had been hav­ing a hard time track­ing the choco­late down at New Ply­mouth su­per­mar­kets.


The only known photo of Humdingers Cakes caramilk cake, which sold out within min­utes on Wed­nes­day.

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