Caramilk cake sells out in minutes
Chenae Loveridge knew her newest cake would be popular, but she didn’t expect sweet toothed customers to be lining up at the door before 8am.
On Tuesday night Loveridge, the owner of Humdingers Cakes in New Plymouth, made a cake from Cadbury’s limited edition caramilk chocolate and posted a picture of it to social media.
By 8.35am on Wednesday morning, 35 minutes after she’d opened her cake shop’s doors, it was all gone.
‘‘We had a guy out there waiting from 7.30am,’’ Loveridge said. ‘‘Stuff like this is the hype.’’
Caramilk has been off the market for more than a decade, but was brought back by popular demand last year.
Last week a cafe in Whanganui had a similar experience to Loveridge after creating a caramilk cheesecake.
Mud Ducks cafe posted a photograph of the cheesecake to their Facebook page and since then cheesecakes have been flying out the door.
The four-layer rectangle caramilk cake that Loveridge made had caramilk icing and a piece of caramilk on top of each generously-sized slice.
A photograph of the cake was posted to Humdingers Cakes Facebook and Instagram pages around 9pm on Tuesday night, letting people know it would be in store on Wednesday.
The Facebook post had nearly 500 likes and 300 comments by midday on Wednesday.
‘‘It’s a cult thing this caramilk,’’ Loveridge said.
Because she wanted to be generous to her customers Loveridge only divided the cake into 10.
She discovered some customers were generous too. One man came in to buy two pieces of cake but there were only two left.
‘‘He said ‘I’ll leave one for someone else’.’’
Loveridge said staff made sure they let the buyer of the last piece know how lucky she was.
The shop’s phone hadn’t stopped ringing with people asking about the cake, and many caramilk lovers had come into the store and left empty handed - not even giving in to another sweet.
‘‘That’s all they wanted, they didn’t want anything else.’’
Last week Loveridge made caramilk cupcakes, which were also a hit.
‘‘They were always the first to sell.’’
Loveridge said she will make more caramilk cake, as long as she can track down more of the limited edition chocolate.
However, she had been having a hard time tracking the chocolate down at New Plymouth supermarkets.
The only known photo of Humdingers Cakes caramilk cake, which sold out within minutes on Wednesday.