Taupo mum faces off against Na­dia Lim

Taupo Times - - YOUR LOCAL NEWS - TAMARA THORN

She cooks, shares recipes, writes blogs and has taken the so­cial me­dia world by storm but calls her­self ’’Just a Mum.’’

Taupo woman Anna Cameron is a so­cial me­dia sen­sa­tion un­der the name ‘Just a Mum’, and her suc­cess has pro­pelled her into the fi­nal five of the New Zealand So­cial Me­dia Awards [NZSMA], against some of the big­gest names in the busi­ness.

‘‘To be nom­i­nated it is sur­real and sur­pris­ing,’’ she said.

To make the fi­nal group, along with well known names like Na­dia Lim and ‘How To Dad’ was ‘‘amaz­ing’’ she said.

‘‘I de­cided to en­ter the com­pe­ti­tion late at night with­out telling any­one. I didn’t even tell my hus­band.’’

It wasn’t un­til Cameron was no­ti­fied that she had made the top five that she told any­one. ‘‘I feel pretty blessed,’’ she said. Cameron has been a blog­ger for the past three and a half years, af­ter she de­cided to share her recipes with the world.

‘‘Peo­ple kept ask­ing me for recipes. Out of bore­dom I started typ­ing them up, now they are looked at all over the world.’’

Since start­ing her blog, so­cial me­dia has played a strong role in di­rect­ing traf­fic to her recipes.

Cameron said her blog and so­cial me­dia started off as a hobby but had be­come a busi­ness.

Cameron said she has done things the hard way, in­clud­ing turn­ing down coffee dates with friends and mak­ing sac­ri­fices to get her busi­ness off the ground.

Cameron said peo­ple love ‘‘the ba­sic sim­ple’’ fam­ily recipes; ones that take peo­ple back to their child­hood and bring back good mem­o­ries

She shares recipes handed down by her grand­mother, mother and aunty and are usu­ally things that peo­ple can make with in­gre­di­ents they al­ready have in the cup­board.

‘‘The recipe that has gone vi­ral is my but­ter­scotch pud­ding,’’ she said, as it brings home com­fort and smells.

Cameron said her tar­get au­di­ence is mums who en­joy to cook and peo­ple who are gen­er­ally in­ter­ested in look­ing at food.

‘‘My main fo­cus is my blog,’’ she said, as the ma­jor­ity of traf­fic comes from Face­book, she feeds so­cial me­dia to get her blog mov­ing.

The awards event will be held in Auck­land on Au­gust 23, to an­nounce the win­ner of the New Zealand So­cial Me­dia Awards and will be hosted by actress Kim­ber­ley Cross­man.

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