Wake up, smell the beans
Nine years after starting Taupo’s first coffee roastery, Jo Steele has gone back to her first customer to drop off a bag of coffee.
The Taupo resident began Volcanic Coffee in 2008.
Steele is known for her weekly appearances at the Taupo Saturday market.
‘‘Back when we started, our marketing strategy was to offer it to people to try.
‘‘I put packs of coffee beans in a backpack and I walked around town,’’ Steele said.
Steele’s first customer was Andy Scrivener.
‘‘I said, ‘thanks for your encouragement, I’ve never forgotten you were our very first customer.’’
Scrivener said people were often shy about seizing the bull by the horns and starting a business.
‘‘You’ve always got to encourage people to get into business,’’ he said.
‘‘If you’ve got a passion for something, you’ve just got to do it,’’ he said.
‘‘As long as you have a quality product and you put 100 per cent effort into it, you can do anything.
The sale of Volcanic Coffee went through a week ago.
‘‘The baton is being handed on to the new owner,’’ she said.
The new owner will continue selling Volcanic Coffee at the Taupo Saturday Market.
Jo Steele visits her first customer, Alex Scrivener, 9 years after starting Volcanic Coffee.