The Cut - - 2ND TEE -

“I can’t re­mem­ber the last time I watched golf. I can’t stand it. Un­less one of my friends has a chance to win, then I like watch­ing it. I watched Ja­son win the PGA, but it was on mute. It’s al­ways on mute, and I have some other game on an­other TV.” Tiger Woods re­veals he’s not a keen golf spec­ta­tor

“The more you look at Tiger, you look at Phil, you start re­al­is­ing how far away you are from the best play­ers to ever play the game. And if you look at that, it keeps your head small.” The ever-hum­ble Jor­dan Spi­eth

“It’s a sad day for Ire­land. He was a char­ac­ter, much loved, and I’ll miss the fun. He was a big part of Ry­der Cup his­tory and folk­lore as we know. He showed me how to have fun, that’s the thing I’ll re­mem­ber most about Christy.” Paul McGin­ley speak­ing at the fu­neral of fel­low Ir­ish golfer Christy O’Con­nor Jnr who died sud­denly aged 67 while on hol­i­day in Tener­ife

“It’s amaz­ing what kind of an at­ti­tude and mind set they have. I think it def­i­nitely brings us all back to the ground and you say ‘hey, you’ve got to be thank­ful for what you have’ and you’ve just got to be thank­ful for what they’ve done and still do. I feel they def­i­nitely in­spired me and I feel like I got more of a plus this morn­ing than they did.” A thought­ful Ly­dia Ko af­ter run­ning a Tee it Up for the Troops coach­ing ses­sion in the US

Jor­dan Spi­eth has signed a deal with Coca-Cola. No fi­nan­cial de­tails were re­leased but it is thought to be one of the big­gest the com­pany has ever made with an ath­lete. Spi­eth will ap­pear on ev­ery­thing from tele­vi­sion com­mer­cials to dig­i­tal and so­cial me­dia as well as point-of­sale and on pack­ag­ing for Coca-Cola prod­ucts as well as its wa­ter brand Dasani.

“Coca-Cola has al­ways been as­so­ci­ated with iconic sport­ing events and some of the world’s great­est ath­letes, so this is an in­cred­i­bly cool op­por­tu­nity for me,” Spi­eth said. “As a brand am­bas­sador, I look for­ward to grow­ing aware­ness for the sport of golf glob­ally and en­gag­ing with fans in ex­cit­ing new ways.”

Ac­cord­ing to those in the know, Spi­eth joins a very ex­clu­sive group. It is ru­moured that the deal puts him on the same level as LeBron James (who had his own Sprite flavour), Jen­nifer Anis­ton (Smart­wa­ter) and Tay­lor Swift (Diet Coke).

The deal guar­an­tees Spi­eth a spot on Coca-Cola’s Olympian cans as golf re­turns to the Games for the first time in 112 years later this year.

With Coca-Cola and AT&T, Spi­eth now has two of the top 100 com­pa­nies in the world as spon­sors. His other big deals in­clude a 10-year con­tract with Un­der Armour, which was signed last year, Titleist, Rolex and NetJets. He also en­dorses Su­per­Stroke grips.

Mag­a­zine Golf Di­gest re­cently es­ti­mated that Spi­eth made $53 mil­lion on and off the course in 2015, over­tak­ing Tiger Woods at the top for the first time in the 13 years the pub­li­ca­tion has been keep­ing track.

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