TRUSOFT

The Cut - - NEW GEAR – TITLEIST -

For golfers who pre­fer a truly soft feel, the new DT TruSoft is the best per­form­ing ball in its class, so says golf ball leader Titleist. The new DT TruSoft fea­tures a new core and cover for­mu­la­tion to de­liver “in­cred­i­bly soft com­pres­sion feel with im­pres­sive dis­tance and short game playa­bil­ity”.

“DT TruSoft is the lat­est gen­er­a­tion of Titleist’s soft com­pres­sion core and cover tech­nol­ogy. In each of our past three in­tro­duc­tions of DT mod­els, we have con­tin­ued to pro­vide golfers with softer and softer feel,” says Michael Ma­honey, di­rec­tor, Titleist golf ball prod­uct man­age­ment.

“Through our ex­ten­sive test­ing with golfers, we know there is a grow­ing in­ter­est for ex­tremely soft feel, yet th­ese golfers still want per­for­mance into and around the green.

“DT TruSoft rep­re­sents the best com­bi­na­tion of soft feel and the all-around per­for­mance of dis­tance and playa­bil­ity you ex­pect from a Titleist golf ball.”

Ma­honey says the DT TruSoft is sig­nif­i­cantly softer than DT SoLo, which was al­ready the soft­est com­pres­sion ball in the long-run­ning mi­cro-brand — af­fec­tion­ately re­ferred to by golfers as the ‘Red Box’ Titleist.

He also be­lieves the ball ex­ceeds the per­for­mance of other prod­ucts in this cat­e­gory be­cause com­peti­tors sac­ri­fice ei­ther short game spin or dis­tance.

DT TruSoft is de­signed with a fast, low com­pres­sion core and soft pure ionomer cover, the soft­est core con­struc­tion and ionomer cover blend Titleist has ever used.

The new core and cover work to­gether to pro­vide a uniquely soft feel and sound on ev­ery shot while de­liv­er­ing low spin in the long game for con­sis­tently long dis­tance and re­li­able short game spin for playa­bil­ity into and around the green.

A 376 te­tra­he­dral dim­ple de­sign en­sures an aero­dy­nam­i­cally con­sis­tent flight.

“This is the soft­est, best per­form­ing DT model we’ve ever made,” said Matt Hogge, Titleist Golf Ball R&D’s di­rec­tor of prod­uct im­ple­men­ta­tion. “We’ve bal­anced our core and cover com­bi­na­tion to de­liver a great feel­ing ball with per­for­mance on ev­ery type of shot.”

Out now (RRP $39.95 per doz), the DT Trusoft is avail­able in white and op­tic yel­low mod­els with play num­bers 1-4.

titleist.com

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