Peanut butter maker No 1

Nelson’s favourite peanut butter makers have been named as the top pick on the leaderboard of New Zealand’smost respected brands. Pic’s Peanut Butter usurped Whittakers to take out the top spot in the second round of Opinion Compare’s Brand Reputation Index results. The Brand Reputation Indexmeasures a range of different factors, such as brand love, quality, purpose and longevity to identify the most respected brands in the country. In April, Opinion Compare conducted research on 48 different brands. Aside from Pic’s, there were some major shifts in the leaderboard in the post-Covid period. Watties and NZ Post leapt from the 20s in April to place third and fifth respectively.