Just another cola company that wants to make as much money as pos­si­ble.

The Hand of Fashion - - FOREWORD - Kar­ma­cola.co.nz

Money from ev­ery bot­tle of Karma Cola goes straight back to the vil­lage in Sierra Leone that grows the cola in the first place. This money is then used for in­fra­struc­ture, ir­ri­ga­tion and school­ing. Ide­ally we'd like peo­ple to give money to the vil­lage di­rectly; but that's prob­a­bly an un­real ex­pec­ta­tion, so we're happy enough if they just give in­di­rectly ev­ery time they wan­der in to a cafe and feel a bit thirsty. It's not a great business model, but it is a good one.

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