Just another cola company that wants to make as much money as possible.
Money from every bottle of Karma Cola goes straight back to the village in Sierra Leone that grows the cola in the first place. This money is then used for infrastructure, irrigation and schooling. Ideally we'd like people to give money to the village directly; but that's probably an unreal expectation, so we're happy enough if they just give indirectly every time they wander in to a cafe and feel a bit thirsty. It's not a great business model, but it is a good one.