70. Trace projects
The TRACES project is an innovative co-project between the Italian Ministry for the Environment, Land and Sea (IMELS) and Instituto-e, an organisation supported by Osklen. Osklen founder and creative director Oskar Metsavaht has long believed that economic wealth should co-exist with social and environmental wealth and sees his label as a starting point to develop projects that measure impact, good operational practice and show how a green economy is not only possible, but desirable. The initial TRACES project which mapped the carbon and social footprint of 6 Osklen products made using e-fabrics was presented at Rio+20 in 2012. Experts from both countries studied the supply chain for Osklen’s Pirarucu (Amazonian fish) leather bag, Silk tennis shoes, Eco canvas Dock side, World Wildlife Fund Jute bag, recycled Pet and Cotton backpack and Organic cotton t-shirt. Images of some of these fabrics and components can be seen on the following pages. TRACES has since evolved into WATER TRACES. This second stage of the project monitors the usage of that most precious of commodities, water, in the creation of four Osklen products; a straw bag, tennis shoes, jeans and a t-shirt to create a ‘hydric’ footprint which measures usage of the three types of water; Green water, Blue water and the far less desirable Grey water. The project’s teams explored three regions of Brazil - Midwest, Southeast and South - in order to check the water used in the multiple stages of planting and manufacturing of each of the pieces, as well as the social impact along the production chain right to the end and the product’s disposal. Given that the textile sector globally employs more than 30 million people and that water is limited, or difficult to access for over one billion people in the world, this is research with far reaching consequences. Oskar Metsavaht’s commitment towards sustainability has seen him nominated as UNESCO’s Goodwill Ambassador for the Culture of Peace and Sustainability. In February, 2014, Osklen, Instituto-e and the Ethical Fashion Initiative launched e-ayiti, a collection of craft jewellery fashioned out of optical cables, reclaimed metal, refugee tent scraps and recycled paper by the EFI’s artisans in Haiti. The e-ayiti line is engraved with the word ““HOPE” in Portuguese, French, English, Haitian, Creole and Braille.
Watch the film: TRACES, Social, Environmental and Carbon Footprint Project
Watch the film: WATER TRACES, Instituto-e/Osklen, 2013