70. Trace projects

The Hand of Fashion - - CONTENTS -

The TRACES project is an in­no­va­tive co-project be­tween the Ital­ian Min­istry for the En­vi­ron­ment, Land and Sea (IMELS) and In­sti­tuto-e, an or­gan­i­sa­tion sup­ported by Osklen. Osklen founder and cre­ative di­rec­tor Oskar Met­savaht has long be­lieved that eco­nomic wealth should co-ex­ist with so­cial and en­vi­ron­men­tal wealth and sees his la­bel as a start­ing point to de­velop projects that mea­sure im­pact, good op­er­a­tional prac­tice and show how a green econ­omy is not only pos­si­ble, but de­sir­able. The ini­tial TRACES project which mapped the car­bon and so­cial foot­print of 6 Osklen prod­ucts made us­ing e-fab­rics was pre­sented at Rio+20 in 2012. Ex­perts from both coun­tries stud­ied the sup­ply chain for Osklen’s Pi­rarucu (Amazonian fish) leather bag, Silk ten­nis shoes, Eco can­vas Dock side, World Wildlife Fund Jute bag, re­cy­cled Pet and Cot­ton back­pack and Or­ganic cot­ton t-shirt. Images of some of th­ese fab­rics and com­po­nents can be seen on the fol­low­ing pages. TRACES has since evolved into WA­TER TRACES. This sec­ond stage of the project mon­i­tors the us­age of that most pre­cious of com­modi­ties, wa­ter, in the cre­ation of four Osklen prod­ucts; a straw bag, ten­nis shoes, jeans and a t-shirt to cre­ate a ‘hy­dric’ foot­print which mea­sures us­age of the three types of wa­ter; Green wa­ter, Blue wa­ter and the far less de­sir­able Grey wa­ter. The project’s teams ex­plored three re­gions of Brazil - Mid­west, South­east and South - in or­der to check the wa­ter used in the mul­ti­ple stages of plant­ing and man­u­fac­tur­ing of each of the pieces, as well as the so­cial im­pact along the pro­duc­tion chain right to the end and the prod­uct’s dis­posal. Given that the tex­tile sec­tor glob­ally em­ploys more than 30 mil­lion peo­ple and that wa­ter is limited, or dif­fi­cult to ac­cess for over one bil­lion peo­ple in the world, this is re­search with far reach­ing con­se­quences. Oskar Met­savaht’s com­mit­ment to­wards sus­tain­abil­ity has seen him nom­i­nated as UNESCO’s Good­will Am­bas­sador for the Cul­ture of Peace and Sus­tain­abil­ity. In Fe­bru­ary, 2014, Osklen, In­sti­tuto-e and the Eth­i­cal Fash­ion Ini­tia­tive launched e-ay­iti, a col­lec­tion of craft jew­ellery fash­ioned out of op­ti­cal ca­bles, re­claimed metal, refugee tent scraps and re­cy­cled pa­per by the EFI’s ar­ti­sans in Haiti. The e-ay­iti line is en­graved with the word ““HOPE” in Por­tuguese, French, English, Haitian, Cre­ole and Braille.

OSKLEN So­cial

Watch the film: TRACES, So­cial, En­vi­ron­men­tal and Car­bon Foot­print Project

Watch the film: WA­TER TRACES, In­sti­tuto-e/Osklen, 2013

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