Brazil’s new fron­tier: e- col­lab­o­ra­tors

The Hand of Fashion - - DESIGN FOR LIFE -

Brazil does not im­me­di­ately come to mind when terms like ‘sus­tain­abil­ity’ or ‘eco-friendly’ are used. In­si­tuto-E hopes to change that. Along­side cre­ative com­pa­nies like Brazil­ian cloth­ing brand Osklen they have in­sti­gated a se­ries of col­lab­o­ra­tive projects and in­tia­tives like E-Fab­rics, Traces, Wa­ter Traces and e-ay­iti the lat­ter also in part­ner­ship with the EFI. Mary Jo Cartier hears from In­sti­tuo-E Ex­ec­u­tive Di­rec­tor Nina Braga of the suc­cess of E-Fab­rics in part­ner­ship with the Ital­ian Min­istry of En­vi­ron­ment, Land and Sea, the slowly chang­ing at­ti­tudes of Brazil­ians to­ward sus­tain­abil­ity and the chal­lenges faced in ed­u­cat­ing the mar­ket. We also out­line the Traces project and showcase Osklen’s SS 15 col­lec­tion, In­ho­tim, fresh from the cat­walk at New York Fash­ion Week.

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