Brazil’s new frontier: e- collaborators
Brazil does not immediately come to mind when terms like ‘sustainability’ or ‘eco-friendly’ are used. Insituto-E hopes to change that. Alongside creative companies like Brazilian clothing brand Osklen they have instigated a series of collaborative projects and intiatives like E-Fabrics, Traces, Water Traces and e-ayiti the latter also in partnership with the EFI. Mary Jo Cartier hears from Instituo-E Executive Director Nina Braga of the success of E-Fabrics in partnership with the Italian Ministry of Environment, Land and Sea, the slowly changing attitudes of Brazilians toward sustainability and the challenges faced in educating the market. We also outline the Traces project and showcase Osklen’s SS 15 collection, Inhotim, fresh from the catwalk at New York Fashion Week.