Pak ‘n Save to trial mini su­per­mar­ket

The Horowhenua Mail - - FRONT PAGE - MIRI SCHROETER

Pak ‘n Save is to open a mini su­per­mar­ket, the first of its kind in New Zealand.

The new con­cept store opened in the Write Price su­per­mar­ket build­ing in Levin’s Queen St.

The Write Price closed on Fri­day.

Pak ‘n Save Mini will stock about 2500 key prod­ucts, in con­trast to its larger coun­ter­part, which sells about 8000 prod­ucts.

Levin store owner-op­er­a­tor Gwen Bai­ley said run­ning the trial mini store was an ex­cit­ing op­por­tu­nity to do some­thing dif­fer­ent.

Es­sen­tial prod­ucts would still be sold at low prices in the freshly re­fur­bished store, Bai­ley said.

Food­stuffs North Is­land gen­eral re­tail man­ager Doug Cochrane said shop­pers’ tastes were chang­ing and it put pres­sure on com­pa­nies to adapt at speed.

‘‘We need to try new things and learn quickly.

‘‘We’re tri­alling Pak ‘n Save Mini in Levin, which should give us a good in­di­ca­tion of how the model might be re­ceived else­where in the coun­try.’’

Cre­at­ing smaller shops with fewer prod­ucts was a com­mon for­mat around the world, he said.

‘‘Most of us tend to shop the same se­lec­tion each week – branch­ing out only when there’s a spe­cial oc­ca­sion or a chal­leng­ing recipe.’’

The prod­uct range at the mini store was care­fully se­lected based on shop­per in­sights and bas­ket

‘‘We're tri­alling Pak 'n Save Mini in Levin, which should give us a good in­di­ca­tion of how the model might be re­ceived else­where in the coun­try.’’

anal­y­sis, he said.

Mini stores would al­low cus­tomers to ‘‘pop in and out’’ quickly.

‘‘It’s also a nim­ble model which can be tweaked on the fly with­out in­cur­ring ad­di­tional costs.’’

The Pak ‘n Save Mini will open about 8am on Septem­ber 13.

PHOTO: SUPPLIED

A con­cept de­sign of the new Pak ‘n Save Mini store in Levin.

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