WE SAY

The Hutt News - - FRONT PAGE -

It must be an in­ter­est­ing chal­lenge run­ning a char­ity in the dig­i­tal age.

Time was when the or­gan­i­sa­tions ded­i­cated to char­i­ta­ble causes would have been – along­side churches – pretty much the only ve­hi­cle whereby funds could re­li­ably be di­rected to those in need.

In the dig­i­tal age, though, it’s easy to put need di­rectly in front of a wide au­di­ence, and barely a day goes by when we don’t read about a Givealit­tle page, or some other crowd-fund­ing ven­ture, spring up to ad­dress a need.

That begs the ques­tion, of course, what ac­tu­ally in­spires giv­ing, and how it’s changed in the dig­i­tal age. The anec­do­tal ev­i­dence cer­tainly seems to in­di­cate that a cause that gives the old heart­strings a healthy tug is more likely to get peo­ple giv­ing. It’s an emo­tional re­sponse, which more of­ten than not means an­i­mals, or chil­dren, are in­volved.

But two ap­peals cur­rently on the Givealit­tle site, one seek­ing to pro­vide school lunches to more than 50 Up­per Hutt chil­dren, and one seek­ing do­na­tions to­wards Mid­dle­more Hos­pi­tal’s new men­tal health in­pa­tient unit, have strug­gled for do­na­tions.

They are a re­minder to us all that while some causes don’t gen­er­ate a mas­sive emo­tional re­sponse, they are not less wor­thy of our giv­ing.

Con­tact us

Editor: Shar­ron Par­doe 04 4740165, shar­ron.par­doe@fair­fax­me­dia.co.nz or editor@hut­tnews.co.nz. Se­nior Reporter: Ni­cholas Boyack 04 5897623. Re­porters: Eleanor Wen­man 04 5897624. Matthew Tso 04 5897625. Edi­to­rial and ad­ver­tis­ing en­quiries: 04 570 2040, PO Box 200-29. Clas­si­fieds: 04 5702040 classi@hut­tnews.co.nz. Ad­dress: 22 Raroa Rd. De­liv­er­ies: Ev­ery Tues­day to 43,561 Homes and busi­nesses in Lower Hutt (in­clud­ingWainuiomata, Pe­tone, Stokes Val­ley and East­bourne). www.face­book.com/hut­tnews

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