In­ter­net ex­pert shares his tricks

The Invercargill Eye - - FRONT PAGE - RICHARD DAV­I­SON

It’s never too late to join the in­ter­net busi­ness rev­o­lu­tion.

That’s what Tu­at­a­pere in­ter­net en­tre­pre­neur Justin Lewis be­lieves, and he’s vis­it­ing In­ver­cargill to spread the word with his free pre­sen­ta­tion – en­ti­tled In­tro­duc­tion to Face­book for Busi­ness – on Wednesday June 29.

Af­ter suc­cess­fully es­tab­lish­ing his own ecom­merce busi­ness sell­ing na­tive plants, which grew to be­come a Trade Me top seller and store, Lewis saw an op­por­tu­nity to help oth­ers har­ness the power of the in­ter­net to grow their own op­er­a­tions.

Hav­ing ex­panded his range of ac­tiv­i­ties into ecom­merce coach­ing, Lewis’ lat­est pre­sen­ta­tion at SIT will help lo­cal busi­nesses get to grips with the ba­sics of us­ing so­cial me­dia as a prof­itable busi­ness tool.

‘‘The in­ter­net is a part of ev­ery­thing we do to­day. If you’re not on­line as a busi­ness, you’re ef­fec­tively in­vis­i­ble to a mas­sive chunk of the mar­ket. It’s fair to say we’ve been bury­ing our heads in the sand for a long time and get­ting away with it, but now it’s sim­ply time to get on and do it,’’ he said.

His two-hour pre­sen­ta­tion would ex­plain and demon­strate some of the po­ten­tial of Face­book as a busi­ness tool, while touch­ing on his own es­tab­lish­ing a ecom­merce brand.

‘‘Be­cause we’re rel­a­tively late adopters of many new tech­nolo­gies, we can turn that to our ex­pe­ri­ences suc­cess­ful ad­van­tage by learn­ing from the mis­takes that have al­ready been made. We start from a po­si­tion of best prac­tice.’’

Many South­land busi­nesses were al­ready do­ing ‘‘amazing’’ work on­line, but that shouldn’t lead to com­pla­cency, Lewis said.

‘‘We can all learn off each other and pool our re­sources.’’

New­com­ers to the in­ter­net should also be re­as­sured, he said. What: In­tro­duc­tion to Face­book for Busi­ness free pre­sen­ta­tion.

Where & when: SIT, Lec­ture Theatre B12, 7 to 9pm Wednesday, June 29. Who: Busi­ness begin­ners with ecom­merce.

How: Lim­ited places, book through http://www.justin­ work­shopin­vwww.justin­ work­shopinv / justin@justin­ / 022 0432 123.

‘‘It in­creases the tool­kit avail­able to ev­ery busi­ness, no mat­ter its size.

‘‘There’s no need to be over­whelmed by it – it can be fun and prof­itable at the same time.’’


Tu­at­a­pere in­ter­net en­tre­pre­neur Justin Lewis vis­its In­ver­cargill on Wednesday with his free pre­sen­ta­tion, In­tro­duc­tion to Face­book for


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