YouTube look­ing to groom Kiwi on­line stars

The Northern Advocate - - Business -

YouTube is set to give Ki­wis a few tips on how to make on­line con­tent that keeps au­di­ences com­ing back for more.

The com­pany an­nounced this week that it will host of­fi­cial cre­ator work­shops around the coun­try, hop­ing to reach cre­atives in the re­gions as well as in larger cities.

Speak­ing to the Her­ald, YouTube’s con­tent part­ner­ships man­ager for New Zealand, Daniel Stephen­son, said big cities don’t have an ex­clu­sive hold on tal­ent.

“You don’t have to be based in a cen­tral hub, and lo­ca­tion isn’t in­dica­tive of tal­ent,” he said.

He said New Zealand had a huge amount of raw tal­ent that would res­onate not only in this coun­try but even be­yond our bor­ders.

“New Zealand al­ready has nine chan­nels with over a mil­lion sub­scribers,” he said.

Those chan­nels might al­ready be well es­tab­lished, but there are oth­ers who could use a bit of guid­ance.

“100 Kiwi YouTube cre­ators now have at l east 100,000 sub­scribers, that’s the point where many turn their con­tent into a ca­reer, whether full or part-time. We want to en­cour­age and nur­ture lo­cal tal­ent, to find their place on the global stage that is YouTube.”

Stephen­son said the work­shops would vary, de­pend­ing on the skill level of those in at­ten­dance.

Some work­shops, he ex­plained, might only of­fer ba­sic steps on how to get started, but oth­ers will go more in-depth, of­fer­ing a guide on how to grow an au­di­ence, tips to make con­tent more dis­cov­er­able and how to make money from their on­line work.

Be­yond YouTube’s rev­enue­shar­ing model, Stephen­son said there was de­cent money to be made in work­ing with brands in the lo­cal mar­ket.

He said that there might well be some cre­ators out there who had well-es­tab­lished chan­nels but weren’t sure of how to take the next step to­wards mon­etis­ing what they cre­ated on the plat­form.

Stephen­son also said that it was im­por­tant for cre­ators to learn the im­por­tance of con­sis­tency and re­leas­ing their con­tent pe­ri­od­i­cally to feed au­di­ence in­ter­est.

YouTube has pro­vided sup­port for Kiwi cre­ators pre­vi­ously via Skip Ahead, a joint fund­ing ini­tia­tive with New Zealand On Air to help suc­cess­ful Kiwi YouTube cre­ators reach new au­di­ences and de­velop their sto­ry­telling skills.

Three web se­ries were funded by Skip Ahead this year. These in­clude Find­ing Jeremy, the story of a Christchurch fam­ily’s search for a US ser­vice­man who was trapped in­side the Ho­tel Grand Chan­cel­lor fol­low­ing the 2011 quake. The oth­ers are Housewives, a South-Auck­land dram­edy with a soap-style “who­dun­nit” plot, and Rain­bow Bud­dies, an an­i­mated ed­u­ca­tional se­ries for tod­dlers.

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