Tai­wan fruit­ful for ap­ples

The Orchardist - - Contents -

On De­cem­ber 1 the 20% tar­iff on New Zealand ap­ples ex­ported to Tai­wan was re­moved. “This is a very pos­i­tive de­vel­op­ment for our in­dus­try,” says Alan Pol­lard, chief ex­ec­u­tive of Pipfruit New Zealand In­cor­po­rated.

“Tai­wan has al­ways been an im­por­tant mar­ket for New Zealand ap­ples and this will open up more op­por­tu­nity for us.”

The 2013 ex­port crop was the big­gest in nine years at 320,000 tonnes. Tai­wan im­ported 10,000 tonnes. “De­mand will cer­tainly in­crease,” says Mr Pol­lard, “Tai­wan has al­ways wanted our high qual­ity sweet ap­ples, they love the clean en­vi­ron­ment our ap­ples are grown in.”

For the past few years the ap­ple in­dus­try has been qui­etly re­struc­tur­ing and re­fo­cus­ing on its Asian mar­kets. This is now start­ing to pay off as ex­ports have grown from $325 mil­lion in 2010 to an es­ti­mated $500 mil­lion in 2013.

In 2004 the de­vel­op­ing mar­ket of Asia and the Mid­dle East im­ported 12% of New Zealand ap­ples. In 2013 it is well over 40%.

Mr Pol­lard only has con­fi­dence in the fu­ture of the in­dus­try. “We have put out a tar­get to be a bil­lion dol­lar in­dus­try by 2022. With our cur­rent mar­ket growth and op­por­tu­ni­ties such as Tai­wan we are cer­tainly on tar­get to do this.”

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