PMA Fresh Con­nec­tions in NZ for the first time

The Orchardist - - Contents -

Auck­land is set to re­ceive an in­flux of up to 1,000 visi­tors and a $1.3 mil­lion boost to the lo­cal econ­omy in June 2014, thanks to a TransTas­man col­lab­o­ra­tion to bring PMA Fresh Con­nec­tions, the pre­mier con­fer­ence and trade show for the fresh fruit, veg­etable, and flo­ral sup­ply chains in the Australasian re­gion, to New Zealand for the first time. The Pro­duce Mar­ket­ing As­so­ci­a­tion Aus­tralia-New Zealand (PMA A-NZ) and The Aus­tralian Cham­ber of Fruit and Veg­etable Whole­salers (Aus­tralian Cham­ber), the suc­cess­ful part­ner­ship be­hind PMA Fresh Con­nec­tions since 2011, have joined forces with Hor­ti­cul­ture New Zealand and United Fresh to cre­ate an un­prece­dented global busi­ness-build­ing hub of fresh pro­duce buy­ers and sell­ers on New Zealand soil,June 24-26, 2014 at the Viaduct Con­ven­tion Cen­tre.

“Host­ing a truly global con­fer­ence in New Zealand is a fan­tas­tic op­por­tu­nity.” – Peter Sil­cock

HortNZ chief ex­ec­u­tive Peter Sil­cock says that with the event ex­pected to draw up to 1000 del­e­gates and more than 60 ex­hibitors from across New Zealand and Aus­tralia, and as far afield as China, Rus­sia, US, UK, Canada, and the wider Pa­cific Rim, PMA Fresh Con­nec­tions is a unique op­por­tu­nity to put New Zealand and its fresh pro­duce on dis­play.

“Host­ing a truly global con­fer­ence in New Zealand is a fan­tas­tic op­por­tu­nity, es­pe­cially with hor­ti­cul­ture con­tribut­ing more than $4bn an­nu­ally to our econ­omy. By at­tract­ing buy­ers from around the globe to not only meet at this world­class ed­u­ca­tional and net­work­ing con­fer­ence, but also to visit lead­ing New Zealand com­pa­nies be­fore and af­ter the event, we can show­case both our wide ar­ray of qual­ity fresh prod­ucts and ser­vices, our in­dus­try in­no­va­tion and tech­nol­ogy, and even our coun­try.” The first-of-its-kind event for New Zealand will in­cor­po­rate the HortNZ con­fer­ence and unite each or­gan­i­sa­tion's com­mu­nity span­ning all seg­ments of the sup­ply chain in­clud­ing seed com­pa­nies, grow­ers, pack­ers, whole­salers, gov­ern­ment agen­cies, and in­dus­try ser­vice providers. A strong re­tailer pres­ence in­clud­ing Food­stuffs, Count­down, and lead­ing Aus­tralian and Asian re­tail­ers is also an­tic­i­pated.

Michael Wor­thing­ton, chief ex­ec­u­tive of PMA A-NZ says that col­lab­o­rat­ing to cre­ate a global event in the Australasian re­gion is a win-win for mem­bers of the Aus­tralian and New Zealand in­dus­tries. “It just makes so much sense for the in­dus­tries to get to­gether with one big event at a world-class venue, rather than hav­ing a num­ber of smaller events” he said.

“This event pro­vides the per­fect op­por­tu­nity for busi­nesses across the en­tire Australasian value chain to get to­gether on ma­jor is­sues com­mon to all, and to fur­ther the trade op­por­tu­ni­ties not only across the Tas­man but also across the whole Pa­cific Rim.”

Reg­is­tra­tions for PMA Fresh Con­nec­tions open in early March 2014. For more in­for­ma­tion, or to find out about ex­hibitor and spon­sor­ship op­por­tu­ni­ties, please visit www.pmafresh­con­nec­

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