PMA Fresh Connections in NZ for the first time
Auckland is set to receive an influx of up to 1,000 visitors and a $1.3 million boost to the local economy in June 2014, thanks to a TransTasman collaboration to bring PMA Fresh Connections, the premier conference and trade show for the fresh fruit, vegetable, and floral supply chains in the Australasian region, to New Zealand for the first time. The Produce Marketing Association Australia-New Zealand (PMA A-NZ) and The Australian Chamber of Fruit and Vegetable Wholesalers (Australian Chamber), the successful partnership behind PMA Fresh Connections since 2011, have joined forces with Horticulture New Zealand and United Fresh to create an unprecedented global business-building hub of fresh produce buyers and sellers on New Zealand soil,June 24-26, 2014 at the Viaduct Convention Centre.
“Hosting a truly global conference in New Zealand is a fantastic opportunity.” – Peter Silcock
HortNZ chief executive Peter Silcock says that with the event expected to draw up to 1000 delegates and more than 60 exhibitors from across New Zealand and Australia, and as far afield as China, Russia, US, UK, Canada, and the wider Pacific Rim, PMA Fresh Connections is a unique opportunity to put New Zealand and its fresh produce on display.
“Hosting a truly global conference in New Zealand is a fantastic opportunity, especially with horticulture contributing more than $4bn annually to our economy. By attracting buyers from around the globe to not only meet at this worldclass educational and networking conference, but also to visit leading New Zealand companies before and after the event, we can showcase both our wide array of quality fresh products and services, our industry innovation and technology, and even our country.” The first-of-its-kind event for New Zealand will incorporate the HortNZ conference and unite each organisation's community spanning all segments of the supply chain including seed companies, growers, packers, wholesalers, government agencies, and industry service providers. A strong retailer presence including Foodstuffs, Countdown, and leading Australian and Asian retailers is also anticipated.
Michael Worthington, chief executive of PMA A-NZ says that collaborating to create a global event in the Australasian region is a win-win for members of the Australian and New Zealand industries. “It just makes so much sense for the industries to get together with one big event at a world-class venue, rather than having a number of smaller events” he said.
“This event provides the perfect opportunity for businesses across the entire Australasian value chain to get together on major issues common to all, and to further the trade opportunities not only across the Tasman but also across the whole Pacific Rim.”
Registrations for PMA Fresh Connections open in early March 2014. For more information, or to find out about exhibitor and sponsorship opportunities, please visit www.pmafreshconnections.com.au