Pre-sliced ap­ples for con­ve­nience

The Orchardist - - Contents -

Con­sumers also want food to re­tain its nat­u­ral good­ness and pre­fer fruit and veg­etable prod­ucts with few or no ad­di­tives.

The In­ter­na­tional Fresh-cut Pro­duce As­so­ci­a­tion (IFPA) es­ti­mates that sales of fresh-cut pro­duce have more than dou­bled from US$5 bil­lion in 1994. Changes in life­style and work habits mean that con­sumers are will­ing to pay more for pre­pared foods, and chil­dren in par­tic­u­lar are tar­gets for pre-pre­pared prod­ucts, for in­clu­sion in school lunches and as grab-and-go snacks.

The patented Fresh Ap­peal tech­nol­ogy uses mul­ti­ple steps to slice and pack­age ap­ples and other fruits, re­tain­ing nu­tri­tional con­tent, taste, visual qual­ity and tex­ture while se­cur­ing food safety. The pro­pri­etary process uses UV light to dis­in­fect the ap­ple slices and a short hot wa­ter treat­ment fol­lowed by an­tiox­i­dant dip to pre­vent brown­ing while also max­imis­ing the an­tiox­i­dant con­tent of the fruit.


More than 20% of fresh-cut sliced ap­ples in the US mar­ket are now pro­cessed us­ing Fresh Ap­peal tech­nol­ogy, which is li­censed to food pro­ces­sors sup­ply­ing su­per­mar­kets, quick ser­vice restau­rants (QSRs), air­lines and school lunch pro­grammes. Roy­al­ties from li­cens­ing of the tech­nol­ogy support fur­ther re­search and tech­nol­ogy de­vel­op­ment, and prod­uct spe­cific pro­to­cols are be­ing de­vel­oped and val­i­dated for a num­ber of dif­fer­ent fruit types, in­clud­ing blue­ber­ries, straw­ber­ries and grapes. It is es­ti­mated that by 2017 the company will see a fifty-fold in­crease in the vol­ume of fruit pro­cessed us­ing the Fresh Ap­peal tech­nol­ogy.

De­vel­op­ment of the Fresh Ap­peal tech­nol­ogy was funded through the Min­istry of Business, In­no­va­tion and Em­ploy­ment and Fresh Ap­peal Ltd. Ad­di­tional stud­ies are cur­rently funded through Fresh Ap­peal Ltd with support from Cal­laghan In­no­va­tion and Plant & Food Re­search.

Slic­ing and pack­ag­ing ap­ples to meet con­sumer pref­er­ences

Con­sumers are in­creas­ingly pur­chas­ing fruits and vegetables that are prepre­pared, meet­ing de­mands for both healthy foods and con­ve­nience.

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