Organic sector jewel of the industry
A healthy horticulture industry is critical to New Zealand’s economic and social development. However, the real jewel of the industry is the organic sector as it is one of our fastest growing and emerging export prospects.
Consumers (both here and internationally) are recognising the value of buying organic, whether this is for personal or wider social reasons. They are energised by the prospects of healthier alternatives, a better lifestyle and preserving the environment. New Zealand’s fertile soils and internationally recognised clean, green image make it an ideal place to grow organically.
The global organics market is expected to reach $104.5billion US dollars by the end of 2015. In the US alone, the Organic Trade Association recently reported that the organic food industry jumped 11% in 2014 totalling $39 billion US dollars. Fresh fruit and veggies accounted for 12% of all organic produce sold in the nation.
Although the international market place is awash with more organic alternatives then here in New Zealand, kiwi attitudes towards sustainability and organics are changing.
Organics is a trend that has been quietly gathering steam over the last few years, especially amongst younger generations. In 2012, 74% of New Zealanders believed it was important for NZ to grow and market produce that is GE free. This jumped to 78% by 2014. The number of everyday kiwis who buy organic in some form has risen to 72%. Fresh fruit and veggies, followed by dairy are leading the way for organic purchases.
The rise in global demand for organic products presents numerous financial and business opportunities for New Zealand growers. Many have already transitioned to organic production for this reason. However, the financial opportunities are not the only reason growers are transitioning to organic. With its environmental benefits, there is room for growers to contribute to a larger share in feeding the world sustainably. The organics industry is looking strong for future growth, especially as food safety measures around the world are coming under review and much scrutiny. Based on the current climate, it has never been so important to authenticate your products as safe, sustainable and traceable. Organic certification is the world’s most widely-used, secure and impermeable traceability system. New Zealand’s major export markets (Europe, Canada, the US and Japan) all have organic regulations in place. This means, to export into these key organics markets, exporters need to seek certification from an internationally accredited thirdparty certifier like BioGro. Established in 1983, BioGro was the first certification agency in New Zealand and one of the first in the world. As New Zealand’s largest certification body, BioGro is accredited by nine major international markets and authorities to carry out organic certification. This enables growers to export their produce throughout the world. BioGro-currently certifies over 650 producers, farmers and growers throughout New Zealand and the Pacific. In 2013 -2014, an average net weight of 29,919,298 kg of BioGro certified produce was exported overseas to help feed the growing international demand. BioGro certified growers differ in size and commercial productivity. We certify everyone from small lifestyle blocks to large commercial operations including JB Organics, Seeka, Zespri and DM Palmer. Certified organic farmers work hard to minimise their environmental footprint while producing highquality, healthy and nutritious produce. T&G have now also accepted BioGro certification as an alternative to other quality assurance programmes, making it easier for growers to access New Zealand’s domestic market. If you are a grower interested in BioGro certification,we offer initial contact meetings for new applicants. Head to the BioGro website, or contact us to find out more. Our mission is to assist anyone looking to become certified organic every step
of the way.
Horticulture is among New Zealand’s powerhouse industries as it currently accounts for 8% of our total exports.
New Zealand resident: NZ$105 (GST inclusive) Australia & Pacific: NZ$185 (airmail delivery)
Rest of the World: NZ$195 or US equivalent (airmail)
For information about how to subscribe please contact
If it’s fresh produce in New Zealand, we have it covered