Bring on the av­o­cado show

The av­o­cado has been the golden child of pop­u­lar cul­ture for the past few years, with the fruit dom­i­nat­ing me­dia and restau­rant menus alike. But an en­tire café ded­i­cated to the fruit? Well, that’s some­thing new.

The Orchardist - - Avo Update - By Brian McDon­ald

Am­s­ter­dam is well known for some of its cafés, but this one may take you by surprise. An av­o­cado café opened last month in Am­s­ter­dam. And yes, an av­o­cado café is just what it sounds like; a café ded­i­cated to sell­ing noth­ing but av­o­ca­dos.

The Av­o­cado Show is lo­cated in the well-known hip­ster district of the city, De Pijp, and is likely to thrive among a cul­ture of niches and fads. It’s not a stretch to say that av­o­ca­dos are the favourite fruit of the in­ter­net and the Mil­len­nial gen­er­a­tion, so a trendy district is cer­tainly the way to go for a chic new busi­ness, clearly aim­ing at a younger crowd seek­ing in­no­va­tion. What do they serve? Well, there’s av­o­cado fries, smooth­ies, sal­ads, burg­ers, and even the am­brosia of the mil­len­ni­als, av­o­cado on toast. Sweet or savoury, there’s some­thing for ev­ery­body… As long as you like av­o­ca­dos. Own­ers Julien Zaal, Rob Simp­son, and Jaimie van Heije ex­pect a great open­ing, and are un­likely to be dis­ap­pointed; The Av­o­cado Show has al­most 40,000 Face­book fans be­fore it’s even open. Will it suc­ceed? Prob­a­bly. Will it suc­ceed long-term? Only time will tell. While they’re the first of their kind in the Nether­lands, and Europe in gen­eral, av­o­cado bars have proved pop­u­lar in the US for the past few years, and are still go­ing strong. A decade ago they would have been laughed out of ev­ery city in the world, but with the sun still shin­ing on avos, it looks like The Av­o­cado Show might run for the fore­see­able future. The Av­o­cado Show can be found on Face­book and In­sta­gram.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.