First ship sets sail for China

The Orchardist - - Kiwifruit -

Ze­spri chief op­er­at­ing of­fi­cer Si­mon Lim­mer says the New Zealand in­dus­try is set for an­other strong sea­son, with con­tin­ued growth in SunGold vol­umes as more vines reach full ma­tu­rity, and Green vol­umes down some­what on last year’s record crop due to weather con­di­tions dur­ing

the 2016 grow­ing sea­son.

“We’re look­ing at the sec­ond-largest crop in our his­tory and fruit is siz­ing well on the vines head­ing into har­vest, with good taste lev­els.The New Zealand ki­wifruit in­dus­try is com­ing to­gether to de­liver an­other great sea­son for our cus­tomers – the an­niver­sary of 20 years of de­liv­er­ing pre­mium fruit in a Ze­spri box around the world.

“Over the long-term, our strong vol­ume growth both here in NZ and off­shore will con­tinue as SunGold vol­umes in­crease to meet con­sumer de­mand around the world,” says Mr Lim­mer.

Ze­spri pres­i­dent of global sales and mar­ket­ing Dan Mathieson says that on the mar­ket side, Ze­spri teams around the world The 2017 New Zealand ki­wifruit sea­son got un­der­way with the first ship, the Asian Ado­nis, sail­ing to Shang­hai last month with 840,000 trays of SunGold ki­wifruit.

are primed to kick off sales and mar­ket­ing pro­grammes in the 59 coun­tries where pre­mium Ze­spri ki­wifruit will be sold this year.

“We plan to in­crease our to­tal mar­ket­ing in­vest­ment again this sea­son to reach out and build stronger con­nec­tions and re­la­tion­ships with our cus­tomers and con­sumers. This is par­tic­u­larly im­por­tant as we con­tinue to ex­pand our pres­ence into de­vel­op­ing mar­kets, in­tro­duc­ing more con­sumers to the great taste and su­pe­rior qual­ity of our fruit. “This in­vest­ment is also vi­tal to achiev­ing the in­dus­try’s goal of in­creas­ing over­all ki­wifruit con­sump­tion around the world from just a frac­tion of a per­cent of the to­tal fruit bowl,” says Mr Mathieson.

Al­most all the North Europe char­ters will be re­placed with Seatrade’s new Colour Class ships this sea­son, spe­cialised reefer con­tainer ves­sels which pro­vide more flex­i­bil­ity and im­proved per­for­mance. In ad­di­tion to the reefer ves­sels, around 14,000 FEU con­tain­ers are planned to be shipped for the 2017 sea­son.

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