Record av­o­cado sea­son

The New Zealand av­o­cado in­dus­try has re­ported its high­est value ever with av­o­cado sales reach­ing $198 mil­lion, an in­crease of $64 mil­lion on last sea­son and $62 mil­lion higher than the pre­vi­ous record of $136 mil­lion in 2013–14.

The Orchardist - - News -

Vol­ume too was a record 7.7 mil­lion trays in the 2016–17 sea­son – an 84% in­crease on last sea­son.

The sea­son saw sig­nif­i­cant in­creases in de­mand across all mar­kets, with Aus­tralia re­main­ing the in­dus­try’s largest mar­ket with an al­most in­sa­tiable con­sumer de­mand. Over 70% of New Zealand av­o­ca­dos are ex­ported, with the re­main­ing av­o­ca­dos sold on the do­mes­tic mar­ket. New Zealan­ders too are find­ing more and tastier ways to use av­o­ca­dos, and start­ing to add them reg­u­larly to their shop­ping bas­ket.

Jen Scoular, chief ex­ec­u­tive of NZ Av­o­cado, says the in­dus­try’s Pri­mary Growth Part­ner­ship pro­gramme ‘NZ Av­o­ca­dos Go Global’ has pro­vided a ma­jor boost to the sec­tor.

“We are part of an in­dus­try that has gone from $70 mil­lion in value in 2013 to an im­pres­sive $200 mil­lion in 2017. The Go Global pro­gramme gave us the plat­form as an in­dus­try to de­velop a strat­egy with au­da­cious goals of qua­dru­pling sales and tre­bling pro­duc­tiv­ity in ten years. That strat­egy, and Crown in­vest­ment, has been im­ple­mented and re­sulted in fan­tas­tic growth in value right across

the sup­ply chain” says Scoular.

“The in­de­pen­dent re­view of the NZ Av­o­cado Go Global pro­gramme said the five-year pro­gramme had made a ma­jor con­tri­bu­tion to the New Zealand av­o­cado in­dus­try,” she says.

“The re­view noted that we’ve achieved a step change in the way the in­dus­try op­er­ates and it’s now a much more trust­ing, col­lab­o­ra­tive, co­he­sive, com­mu­nica­tive and co-or­di­nated in­dus­try, with a cor­re­spond­ingly greater public pro­file.”

Alis­tair Petrie, chair of the Av­o­cado Ex­porters Coun­cil said: “We saw a su­perb in­crease in de­mand that was matched by ex­cel­lent plan­ning and sup­ply from har­vest through to de­liv­ery to cus­tomers in mar­ket. Ver­sa­til­ity, health

ben­e­fits and the amaz­ing taste of av­o­ca­dos are the key driv­ers for that de­mand.”

Ashby White­head, chair of NZ Av­o­cado, says the in­dus­try is in the best state it has been for many years.

“With the huge in­crease in value from av­o­ca­dos and much higher vis­i­bil­ity of the global op­por­tu­ni­ties, we are see­ing strong growth through­out the in­dus­try. De­mand for new trees has re­sulted in a near tre­bling of pro­duc­tion at nurs­eries, large com­mer­cial in­vestors in North­land are con­vert­ing dairy farms to av­o­cado or­chards and smaller or­chards are max­imis­ing the pro­duc­tiv­ity of their or­chards. Grow­ers will be very happy with their re­turns and are look­ing at fur­ther in­vest­ment. It’s a very ex­cit­ing time to be in the New Zealand av­o­cado in­dus­try.”

“New Zealan­ders too are find­ing more and tastier ways to use av­o­ca­dos, and start­ing to add them reg­u­larly to their shop­ping bas­ket.”

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