Holo­grams tri­alled at air­port

The Min­istry for Pri­mary In­dus­tries (MPI) is tri­alling new holo­gram tech­nol­ogy to ed­u­cate in­ter­na­tional trav­ellers about the im­por­tance of biose­cu­rity at the border.

The Orchardist - - Biosecurity -

A pro­to­type holo­gram will now greet vis­i­tors to Auck­land In­ter­na­tional Air­port. The holo­gram will give a 3D dis­play of biose­cu­rity risk items and ex­plain why we don’t want them in New Zealand.

“This is an ex­per­i­ment to test if new tech­nol­ogy can be used as a com­mu­ni­ca­tions tool to reach the public more ef­fec­tively than our cur­rent static sig­nage at the air­port,” says Brett Hick­man, man­ager of de­tec­tion tech­nol­ogy for MPI.

The dis­play will show pro­hib­ited items, ini­tially fo­cussing on fruit car­ried in­side lug­gage. The dis­play then fol­lows a hitch­hik­ing fruit fly and the po­ten­tial dam­age that it could do to an or­chard and the fruit in­dus­try.

“The con­cept here is to cre­ate an eye-catch­ing dis­play that re­ally grabs the at­ten­tion of ar­riv­ing pas­sen­gers,” says Mr Hick­man.

Mr Hick­man says that the holo­gram dis­play will be housed on top of a pur­pose-built unit that dou­bles as an amnesty bin for vis­i­tors to dis­pose of any po­ten­tial biose­cu­rity risk goods they may still be car­ry­ing in hand lug­gage.

“So not only will it be com­mu­ni­ca­tions tool, it has a prac­ti­cal use for col­lect­ing last minute items that aren’t al­lowed into the coun­try.”

The holo­gram will un­dergo a six-month trial at the air­port in a range of lo­ca­tions within the ar­rivals area. MPI will mon­i­tor how many peo­ple stop to look at the dis­play, as well as how much biose­cu­rity ma­te­rial is placed into the unit’s amnesty bin to un­der­stand the vi­a­bil­ity of the trial. This is the first ini­tia­tive to be launched un­der MPI’s Re­search, Tech­nol­ogy and In­no­va­tion (RTI ) Prac­tice. The RTI Prac­tice has been es­tab­lished by MPI to test emerg­ing tech­nolo­gies. The holo­gram is the first of sev­eral con­cepts to be taken to pro­to­type stage for test­ing.

The holo­gram is de­vel­oped by Welling­ton company Point Zero who spe­cialise in holo­graphic dis­play tech­nol­ogy.

Above: Close up of the fruit fly holo­gram. Be­low: A fam­ily of vis­i­tors watches the fruit fly holo­gram at Auck­land air­port.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.