Seeka buys the Ris­ing Sun

The Orchardist - - News -

Seeka Lim­ited has pur­chased North­land av­o­cado or­chard, Shirt­tail Or­chard in Pukenui, Houhora, hich it will jointly own along with two other par­ties. The or­chard will be re­named and op­er­ate as Ris­ing Sun Or­chard Lim­ited. The 28 hectare evenly con­toured or­chard has a proven high av­o­cado pro­duc­tion his­tory. As part of the trans­ac­tion, Seeka has also agreed to pur­chase an ad­ja­cent prop­erty for de­vel­op­ment, with up to six hectares for ad­di­tional plant­ing. Both the or­chard and de­vel­op­ment prop­erty will con­tinue to be man­aged by the ex­ist­ing owner and all staff have been re­tained, al­though now em­ployed by Seeka. Seeka chief ex­ec­u­tive Michael Franks says the pur­chase is an im­por­tant step in ex­pand­ing Seeka’s in­te­grated av­o­cado busi­ness.“This ac­qui­si­tion, of one of the best av­o­cado or­chards in North­land, com­pli­ments Seeka’s ex­ist­ing sup­ply in the area. We will con­tinue to ac­tively look for or­chard in­vest­ments in the Far North.”

He saysSeeka had strong de­mand in 2017 with its whole­sale and re­tail av­o­cado pro­grammes in Aus­tralia and ex­port and mar­ket­ing pro­grammes to Ja­pan and Korea.

“Seeka op­er­ates at ev­ery part of the sup­ply chain, as a grower, as the har­vester and post- har­vest packer, and as the mar­keter. Our brand has a rep­u­ta­tion for pre­mium qual­ity and is sought af­ter in key mar­kets, and this qual­ity focus trans­lates to su­pe­rior re­turns for our grow­ers.”

“Seeka op­er­ates at ev­ery part of the sup­ply chain, as a grower, as the har­vester and post- har­vest packer, and as the mar­keter. Our brand has a rep­u­ta­tion for pre­mium qual­ity and is sought af­ter in key mar­kets, and this qual­ity focus trans­lates to su­pe­rior re­turns for our grow­ers.”

Michael Franks, Seeka chief ex­ec­u­tive

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