“Pink Lady” wows judges
At New World Howick in Auckland, the decision to go big, bold and unique was born when the store manager set out to win The Great Produce Pink Out competition for 2017.
Pink Lady Apples in New Zealand has partnered with Breast Cancer Foundation New Zealand (BCFNZ) to raise funds for research, education and support of those affected by breast cancer.
North Island stores of the supermarket chain were invited to participate in the contest for the month of October. New World Howick customer services manager Mazz Mitchell says the “Pink Lady” theme gave her the inspiration to dress a mannequin. “And what better way to promote the Pink Ribbon and breast cancer awareness than to have a lady as the centerpiece. After that, the idea just fell into place,” she says.
The display took just over two hours to build and used approximately 120kg of bagged fruit to create the dress.
Taking a page from New Zealand’s famous World of WearableArt scene, the Howick entry wowed shoppers with the display.
The outstanding display wowed judges and customers alike. Pink Lady marketing manager Lisa Cork was thrilled with the entry. “I’ve seen impressive fruit displays all over the world. However nothing prepared me for the sheer amazingness of this display.
“The concept of a full size model wearing bags of Pink Lady apples and being wrapped in point of sale that increases breast cancer awareness… quite simply I think it is the best
display contest entry I have ever seen.”
In 2016 and 2017 the New Zealand Pink Lady Growers’ Association donated $50,000 to BCFNZ, who use the funds for research, education and support of Kiwis affected by breast cancer. Every purchase of loose, 1.5kg bagged or
6-pack tray of apples purchased supports BCFNZ.
Partnering with BCFNZ also highlighted the health
benefits of fresh fruit.
The top ten displays won a $100 morning tea shout.