“Pink Lady” wows judges

The Orchardist - - News - By Rose Man­ner­ing

At New World How­ick in Auck­land, the de­ci­sion to go big, bold and unique was born when the store man­ager set out to win The Great Pro­duce Pink Out com­pe­ti­tion for 2017.

Pink Lady Ap­ples in New Zealand has part­nered with Breast Can­cer Foun­da­tion New Zealand (BCFNZ) to raise funds for re­search, ed­u­ca­tion and sup­port of those af­fected by breast can­cer.

North Is­land stores of the su­per­mar­ket chain were in­vited to par­tic­i­pate in the con­test for the month of Oc­to­ber. New World How­ick cus­tomer ser­vices man­ager Mazz Mitchell says the “Pink Lady” theme gave her the in­spi­ra­tion to dress a man­nequin. “And what bet­ter way to pro­mote the Pink Rib­bon and breast can­cer aware­ness than to have a lady as the cen­ter­piece. Af­ter that, the idea just fell into place,” she says.

The dis­play took just over two hours to build and used ap­prox­i­mately 120kg of bagged fruit to cre­ate the dress.

Tak­ing a page from New Zealand’s fa­mous World of Wear­ableArt scene, the How­ick en­try wowed shop­pers with the dis­play.

The out­stand­ing dis­play wowed judges and cus­tomers alike. Pink Lady mar­ket­ing man­ager Lisa Cork was thrilled with the en­try. “I’ve seen im­pres­sive fruit dis­plays all over the world. How­ever noth­ing pre­pared me for the sheer amaz­ing­ness of this dis­play.

“The con­cept of a full size model wear­ing bags of Pink Lady ap­ples and be­ing wrapped in point of sale that in­creases breast can­cer aware­ness… quite sim­ply I think it is the best

dis­play con­test en­try I have ever seen.”

In 2016 and 2017 the New Zealand Pink Lady Grow­ers’ As­so­ci­a­tion do­nated $50,000 to BCFNZ, who use the funds for re­search, ed­u­ca­tion and sup­port of Ki­wis af­fected by breast can­cer. Ev­ery pur­chase of loose, 1.5kg bagged or

6-pack tray of ap­ples pur­chased sup­ports BCFNZ.

Part­ner­ing with BCFNZ also high­lighted the health

ben­e­fits of fresh fruit.

The top ten dis­plays won a $100 morn­ing tea shout.

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