Av­o­cado Up­date

They want our fruit in China

The Orchardist - - Contents -

A se­ries of tech­ni­cal dis­cus­sions and the ne­go­ti­a­tion and sign­ing of a pro­to­col to agree ex­port re­quire­ments for av­o­ca­dos have been suc­cess­fully wrapped up be­tween the Min­istry for Pri­mary In­dus­tries (MPI) and China’s Gen­eral Ad­min­is­tra­tion of Qual­ity Su­per­vi­sion, In­spec­tion and Quar­an­tine (AQSIQ), with in­put from New

Zealand’s av­o­cado in­dus­try.

The next step be­fore trade com­mences is an au­dit of New

Zealand’s reg­u­la­tory sys­tem for ex­port­ing av­o­ca­dos by AQSIQ in midDe­cem­ber 2017.

“Se­cur­ing ex­port ac­cess for our av­o­ca­dos into China is New Zealand’s top hor­ti­cul­ture pri­or­ity,” says MPI di­rec­tor-gen­eral Mar­tyn Dunne.

“I would like to ac­knowl­edge the ex­ten­sive work, sup­port and co­op­er­a­tion by MPI, in­dus­try body New Zealand Av­o­cado and AQSIQ of­fi­cials in en­abling this sig­nif­i­cant progress in New Zealand’s trade with China.”

In the 2016/17 sea­son, New Zealand’s av­o­cado in­dus­try achieved its best ever sea­son reach­ing a record break­ing in­dus­try value of more than $200 mil­lion from 7.9 mil­lion trays.

Av­o­ca­dos are still rel­a­tively un­known in China, but de­mand for New Zealand’s av­o­ca­dos has boomed. In 2016/17, New Zealand ex­ported $155.5 mil­lion of av­o­ca­dos into mar­kets such as Aus­tralia, Ja­pan, Sin­ga­pore, Korea and Thai­land – growth of around $64 mil­lion from the pre­vi­ous sea­son.

China is ex­pected to be a sig­nif­i­cant mar­ket for New Zealand av­o­ca­dos.

China is very aware of the sig­nif­i­cant global in­crease in av­o­cado con­sump­tion, the as­so­ci­ated health ben­e­fits and the strong growth and huge po­ten­tial in the av­o­cado cat­e­gory.

“Our con­ver­sa­tions with Chi­nese im­porters show there will be strong in­ter­est in New Zealand av­o­ca­dos.”

“Our aim is to cre­ate a glob­ally com­pet­i­tive, high-value, sus­tain­able

hor­ti­cul­ture in­dus­try de­liv­er­ing real re­turns to New Zealand,” says Tony Pon­der, chair of the New Zealand Av­o­cado Grow­ers As­so­ci­a­tion.

“We’re well on the way to­wards this, and ac­cess to China for our av­o­ca­dos will play a big part.”

Av­o­cado ex­ports will join New Zealand’s other fresh fruit ex­ports to China that in­clude ap­ples, ki­wifruit, cher­ries, plums, cit­rus and per­sim­mons. Mar­tyn Dunne says the progress trade with China un­der­way as soon as to­wards av­o­cado ac­cess into China is pos­si­ble.” a good demon­stra­tion of the strength Growth in the av­o­cado in­dus­try is also of col­lab­o­ra­tion and pos­i­tive, re­spect­ful be­ing en­abled through the New Zealand re­la­tion­ships. Av­o­ca­dos Go Global Pri­mary Growth “The progress to date to­wards se­cur­ing Part­ner­ship pro­gramme be­tween New ac­cess for our av­o­ca­dos is un­der­pinned Zealand Av­o­cado and MPI. It’s a 5-year, by col­lab­o­ra­tion and the pos­i­tive $8.56 mil­lion col­lab­o­ra­tion that has re­la­tion­ship shared by both New made real progress to­wards goals to Zealand and China,” says Mr Dunne. triple pro­duc­tiv­ity and grow in­dus­try “MPI and the av­o­cado in­dus­try are re­turns to $280 mil­lion per year by com­mit­ted to get­ting our av­o­cado 2023.

Tim Knox (MPI), Jen Scoular and Tony Pon­der (NZ Av­o­cado) in

Bei­jing. From left: Kevin Wood­cox (Onions NZ), Dwayne Wells (NZ Per­sim­mons), Jen Scoular (NZ Av­o­cado), Tony Pon­der (NZ Av­o­cado), Han­nah King (MPI Bei­jing), Alan Pol­lard (NZ Ap­ples & Pears) and Mick Ah­ern (Onions NZ).

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