They want our fruit in China
A series of technical discussions and the negotiation and signing of a protocol to agree export requirements for avocados have been successfully wrapped up between the Ministry for Primary Industries (MPI) and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), with input from New
Zealand’s avocado industry.
The next step before trade commences is an audit of New
Zealand’s regulatory system for exporting avocados by AQSIQ in midDecember 2017.
“Securing export access for our avocados into China is New Zealand’s top horticulture priority,” says MPI director-general Martyn Dunne.
“I would like to acknowledge the extensive work, support and cooperation by MPI, industry body New Zealand Avocado and AQSIQ officials in enabling this significant progress in New Zealand’s trade with China.”
In the 2016/17 season, New Zealand’s avocado industry achieved its best ever season reaching a record breaking industry value of more than $200 million from 7.9 million trays.
Avocados are still relatively unknown in China, but demand for New Zealand’s avocados has boomed. In 2016/17, New Zealand exported $155.5 million of avocados into markets such as Australia, Japan, Singapore, Korea and Thailand – growth of around $64 million from the previous season.
China is expected to be a significant market for New Zealand avocados.
China is very aware of the significant global increase in avocado consumption, the associated health benefits and the strong growth and huge potential in the avocado category.
“Our conversations with Chinese importers show there will be strong interest in New Zealand avocados.”
“Our aim is to create a globally competitive, high-value, sustainable
horticulture industry delivering real returns to New Zealand,” says Tony Ponder, chair of the New Zealand Avocado Growers Association.
“We’re well on the way towards this, and access to China for our avocados will play a big part.”
Avocado exports will join New Zealand’s other fresh fruit exports to China that include apples, kiwifruit, cherries, plums, citrus and persimmons. Martyn Dunne says the progress trade with China underway as soon as towards avocado access into China is possible.” a good demonstration of the strength Growth in the avocado industry is also of collaboration and positive, respectful being enabled through the New Zealand relationships. Avocados Go Global Primary Growth “The progress to date towards securing Partnership programme between New access for our avocados is underpinned Zealand Avocado and MPI. It’s a 5-year, by collaboration and the positive $8.56 million collaboration that has relationship shared by both New made real progress towards goals to Zealand and China,” says Mr Dunne. triple productivity and grow industry “MPI and the avocado industry are returns to $280 million per year by committed to getting our avocado 2023.
Tim Knox (MPI), Jen Scoular and Tony Ponder (NZ Avocado) in
Beijing. From left: Kevin Woodcox (Onions NZ), Dwayne Wells (NZ Persimmons), Jen Scoular (NZ Avocado), Tony Ponder (NZ Avocado), Hannah King (MPI Beijing), Alan Pollard (NZ Apples & Pears) and Mick Ahern (Onions NZ).