Getty Images using 360-degree cameras at Rio
Getty Images recently announced the launch of the Getty Images Virtual Reality Group, dedicated to the creation and global distribution of virtual-reality content. The group already has more than 12,000 of the 360-degree images (with new content added daily). With the 2016 Summer Olympics upon us, all Getty Images photographers in Rio are equipped with a 360-degree camera.
“The diverse range of 360-degree content that we produce — from the red carpet to the stadiums of the world’s biggest sporting events and the front line of conflict — allows people to access information and experiences that were previously off limits,” said Hugh Pinney, vice president of editorial content at Getty Images. “Virtual reality is completely transforming the way we view and experience world events.”
According to Dawn Airey, chief executive officer of Getty Images, the group will continue to introduce virtualreality technologies into the business to ensure that, as the use of virtual reality grows, “its users are further enhancing their experience with access to the world’s best imagery.”