Getty Images us­ing 360-de­gree cameras at Rio

The Photographer's Mail - - News -

Getty Images re­cently an­nounced the launch of the Getty Images Vir­tual Re­al­ity Group, ded­i­cated to the cre­ation and global dis­tri­bu­tion of vir­tual-re­al­ity con­tent. The group al­ready has more than 12,000 of the 360-de­gree images (with new con­tent added daily). With the 2016 Sum­mer Olympics upon us, all Getty Images pho­tog­ra­phers in Rio are equipped with a 360-de­gree cam­era.

“The di­verse range of 360-de­gree con­tent that we pro­duce — from the red car­pet to the sta­di­ums of the world’s big­gest sport­ing events and the front line of con­flict — al­lows peo­ple to ac­cess in­for­ma­tion and ex­pe­ri­ences that were pre­vi­ously off lim­its,” said Hugh Pin­ney, vice pres­i­dent of edi­to­rial con­tent at Getty Images. “Vir­tual re­al­ity is com­pletely trans­form­ing the way we view and ex­pe­ri­ence world events.”

Ac­cord­ing to Dawn Airey, chief ex­ec­u­tive of­fi­cer of Getty Images, the group will con­tinue to in­tro­duce vir­tu­al­re­al­ity tech­nolo­gies into the busi­ness to en­sure that, as the use of vir­tual re­al­ity grows, “its users are fur­ther en­hanc­ing their ex­pe­ri­ence with ac­cess to the world’s best im­agery.”

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