Get it right the first time

The Photographer's Mail - - Sponsored feature -

One prob­lem that pro­fes­sional pho­tog­ra­phers and film-mak­ers tend to en­counter on a reg­u­lar ba­sis is the dif­fer­ing light con­di­tions they end up shoot­ing in, which can re­sult in dif­fer­ing colour re­sults in their images and videos. The X-Rite ColorChecker Tar­get is the sim­ple so­lu­tion to this nig­gling prob­lem.

It en­sures that you re­ceive pre­dictable re­sults un­der ev­ery light con­di­tion and can speed up your work­flow sig­nif­i­cantly, as you’ll be cap­tur­ing cor­rect colours from the very be­gin­ning of a shoot — you will no longer need to spend time go­ing through a trial-and-er­ror process to get the colour right in post-pro­duc­tion.

By us­ing the ColorChecker Tar­get, you’ll en­sure ac­cu­rate colour bal­ance, cap­ture ac­cu­rate white bal­ance and elim­i­nate colour shifts, and achieve great grey bal­ance — even if you find your­self in blended light­ing. Not only that but you’ll also be able to bet­ter match skin tones and have some fun with cre­atively en­hanc­ing your colours. Then, when you get every­thing ex­actly as you want it, you’ll be able to set cus­tom cam­era and scan­ner pro­files for fu­ture use. No mat­ter what sort of shoot you’re un­der­tak­ing, there’s a tar­get that will suit your sit­u­a­tion.

To find out more about the X-Rite ColorChecker Tar­get op­tions, which are priced from $179, visit crknz.co.nz.

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