LE­ICA AND HUAWEI DOU­BLE THEIR EF­FORTS

The Photographer's Mail - - News -

Le­ica and Huawei are tak­ing their pho­tog­ra­phy part­ner­ship fur­ther, with an an­nounce­ment of a jointly owned new re­search and in­no­va­tion cen­tre — the Max Berek In­no­va­tion Lab. The launch comes seven months af­ter the pub­lic an­nounce­ment of their long-term tech­nol­ogy part­ner­ship in the field of op­ti­cal en­gi­neer­ing and on the heels of the Huawei P9 smart­phone launch.

The new lab — named af­ter Max Berek, the Ger­man mi­croscopy pi­o­neer who cre­ated the very first Le­ica lenses — is lo­cated at Le­ica’s global HQ in Wet­zlar, Ger­many. Huawei aims to drive fur­ther de­vel­op­ment of op­ti­cal sys­tems and soft­ware-based tech­nolo­gies to im­prove imag­ing qual­ity in a wide range of pho­to­graphic and mo­bile-de­vice ap­pli­ca­tions and has hinted at ad­di­tional out­comes in­clud­ing com­pu­ta­tional imag­ing, aug­mented re­al­ity (AR) and vir­tual re­al­ity (VR) solutions.

“The strate­gic al­liance be­tween Huawei and Le­ica Cam­era demon­strates the de­sire of two rapidly grow­ing and glob­ally ac­tive brands to con­tin­u­ously push the en­ve­lope of the tech­no­log­i­cally pos­si­ble,” ac­cord­ing to Le­ica Cam­era CEO Oliver Kalt­ner.

Huawei and Le­ica’s part­ner­ship is ex­pected to span re­search and de­vel­op­ment, de­sign, co-en­gi­neer­ing, mar­ket­ing, and re­tail dis­tri­bu­tion, and more de­tails will be shared as the re­la­tion­ship con­tin­ues.

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