LEICA AND HUAWEI DOUBLE THEIR EFFORTS
Leica and Huawei are taking their photography partnership further, with an announcement of a jointly owned new research and innovation centre — the Max Berek Innovation Lab. The launch comes seven months after the public announcement of their long-term technology partnership in the field of optical engineering and on the heels of the Huawei P9 smartphone launch.
The new lab — named after Max Berek, the German microscopy pioneer who created the very first Leica lenses — is located at Leica’s global HQ in Wetzlar, Germany. Huawei aims to drive further development of optical systems and software-based technologies to improve imaging quality in a wide range of photographic and mobile-device applications and has hinted at additional outcomes including computational imaging, augmented reality (AR) and virtual reality (VR) solutions.
“The strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible,” according to Leica Camera CEO Oliver Kaltner.
Huawei and Leica’s partnership is expected to span research and development, design, co-engineering, marketing, and retail distribution, and more details will be shared as the relationship continues.