So you’ve tried Dry July, Ocsober and maybe you even give up sugary temptations through Lent. But could you give up Facebook for 99 days? ‘‘99 Days of Freedom’’ is a challenge set by Just, a Dutch creative agency, in direct response to Facebook’s controversial mood experiment made public last month.
Facebook tested the theory that an individual’s happiness could be affected by the content they saw online.
‘‘99 Days of Freedom’’ turns the experiment on its head and asks whether people would be happier without Facebook.
Just art director Merjin Straathof said the initiative was spawned from an office joke.
‘‘As we discussed it internally, we noted an interesting tendency . . . everyone had at least a ‘complicated’ relationship with Facebook. Whether it was being tagged in unflattering photos, getting into arguments with other users or simply regretting time lost through excessive use, there was a surprising degree of negative sentiment.’’
The non-profit initiative asks users to give up Facebook for a 99-day period, completing anonymous happiness surveys on days 33, 66 and 99.
According to Facebook, the average user spends 17 minutes a day sharing, posting, liking and poking.
Although giving away the social network may sound tough to some, the group says every participant will receive something in return: more than 28 hours or 1683 minutes that would have been spent trawling the site.
Digital diet: Giving up Facebook can gain you some time.