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The Press - Your Weekend (The Press) - - Fashion & Beauty -

Founder of Doll Face Min­eral Makeup

What do you wish you knew be­fore you got started in this line of work?

The fi­nan­cial in­vest­ment needed to cre­ate your own brand of cos­met­ics from scratch. I re­ally had no idea what I was get­ting my­self into. As well as that, the ob­ses­sion with want­ing to make ev­ery colour of eye shadow and lip­stick un­der the sun!

De­scribe one of your most spe­cial work mo­ments...

When I fi­nally nail a for­mula or colour I’ve been work­ing on for a long time. I’m a per­fec­tion­ist, so I will keep tri­alling the recipe un­til it’s per­fect. The lat­est, our Liq­uid Matte lip­stick, has taken more than six months of work.

What in­dus­try trends are you most ex­cited about?

Cus­tom-blended makeup. You can now cre­ate that per­fect shade of lip­stick to match an out­fit, or a colour you’ve been af­ter for a while but can’t find any­where. The same goes for foun­da­tion – we are able to cre­ate your per­fect shade, cov­er­age and base with our cus­tom-blend ser­vice.

What’s the most com­mon mis­take women make with their makeup?

Hands down it would be women us­ing the wrong type of foun­da­tion for their skin. It’s as im­por­tant to as­sess your skin type as it is your shade, cov­er­age and so on.

What’s key in a makeup regime for women 40+?

Good eye­brows! Brows frame the face. Keep up with the brow trend on a sub­tle scale. Thin, high arched brows will age the face. Us­ing a good brow prod­uct can hide im­per­fec­tions. Be sure to get a les­son in how to ap­ply it cor­rectly.

What’s your favourite makeup look for the sea­son?

Well-man­i­cured brows, lash­ings of mas­cara and an ev­ery­day peachy nude lip­stick.

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