Pre­ci­sion per­fume

As the days heat up, you may need to re­con­sider just where you dab your scent...

The Press - Your Weekend (The Press) - - Fashion & Beauty -

We all have dif­fer­ent rea­sons for stop­ping to add that spritz of per­fume be­fore leav­ing the house – it’s a tool for se­duc­tion, can evoke happy mem­o­ries or just add an ex­tra el­e­ment of in­di­vid­u­al­ism to the way you ap­proach your day.

The new sea­son doesn’t just in­vite the op­por­tu­nity to over­haul your wardrobe. With a bounty of new fra­grance re­leases, it’s also a good time to re­con­sider your scent. From the bot­tles to the base notes, sum­mer’s best new fra­grances are a cel­e­bra­tion of the bold, but as the weather heats up, how – and where – we wear our scent needs an over­haul too.

Coco Chanel once said that a wo­man should ap­ply per­fume in the areas where she would like to be kissed, but the ex­perts gen­er­ally agree that the “pulse points” are the op­ti­mal spot. These are lo­ca­tions on the body where the blood ves­sels are clos­est to the skin, and as these spots em­anate heat, they help fra­grance to travel from your skin into the air.

Ex­perts say to ap­ply your per­fume to these points – namely, the in­ner wrists, the base of the throat, be­hind ear lobes, in the cleav­age, be­hind knees, and the in­ner el­bows. But it’s worth know­ing that, as we spend longer days out­doors over the warmer months, the sun can play havoc with per­fume on the skin.

Most pop­u­lar fra­grances con­tain a high per­cent­age of al­co­hol, which when ap­plied to the skin, causes pho­to­sen­si­tiv­ity in the area. This means that it makes the skin more sen­si­tive when it’s ex­posed to sun­light, re­sult­ing in ac­cel­er­ated burn­ing of the skin (sun­burn) and skin prob­lems such as ir­ri­ta­tion, rashes and hyper-pig­men­ta­tion.

You can of­ten spot this on those who spray their per­fume straight onto their dé­col­leté, es­pe­cially when they sport a lower neck­line in sum­mer.

So what’s the so­lu­tion for still ap­ply­ing your favourite fra­grance over the silly sea­son? Limit it to spots where the sun don’t shine, in areas like the in­ner wrists and in­side el­bows, for starters. The backs of the knees are also a great op­tion if you don’t have your legs in the sun, and as heat rises, it am­pli­fies the scent.

So go forth and spray – but check where, be­fore you spritz.

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