Seven skin­care se­crets

A skin specialist lets Melissa Wil­liams-King in on his seven se­crets to bet­ter-look­ing skin A sheer daily sun­screen

The Press - Zest - - Face -

The mar­ket for skin­care prod­ucts is clut­tered, leav­ing many of us with more ques­tions than an­swers. Jeff Mu­rad, vice pres­i­dent of prod­uct de­vel­op­ment for Mu­rad, one of the pi­o­neer­ing skin­care brands, gives some in­sight into the big­gest mis­takes women make when it comes to their skin.

Not us­ing sun­screen

We’ve all heard this ad­vice hun­dreds of times, but many of us still re­serve sun­screen for the beach. Mu­rad points out that while our faces may not get burned while driv­ing or sit­ting near a win­dow, UVA rays still pen­e­trate and will cause our skin to age faster. A daily broad-spec­trum sun­screen will pre­vent this dam­age – zinc-based sun­screens are the most ef­fec­tive at block­ing UVA rays.

Us­ing prod­ucts that are too ag­gres­sive

‘‘Some women take a more-is­bet­ter ap­proach,’’ says Mu­rad, ‘‘but it can be dam­ag­ing to skin to use too much prod­uct.’’

The same goes for load­ing up on too many dif­fer­ent prod­ucts at once.

‘‘It’s bet­ter to stick to a sim­ple rou­tine and give it some time to work,’’ he says. For ex­am­ple, an an­ti­acne regime will take about two months to show im­prove­ments.

Us­ing an ei­ther/or ap­proach

Cos­metic medicine such as Bo­tox or fillers won’t give you great skin on their own. It’s a mis­take to stop both­er­ing with skin­care just be­cause you’ve made a big fi­nan­cial out­lay on in­jecta­bles.

‘‘In fact, if your skin is healthy and well cared for, maybe you won’t ac­tu­ally need Bo­tox,’’ Mu­rad says. ‘‘Whereas if your skin is dry and you sim­ply add a filler, it will still look

like dry skin.’’

Blindly fol­low­ing trends

Skin­care in­gre­di­ents trends such as pla­centa, snail slime, or snake venom get all the head­lines, but there is limited re­search on whether they re­ally work.

‘‘Even with proven in­gre­di­ents such as retinol, it can be dif­fi­cult to an­a­lyse,’’ Mu­rad ad­mits. ‘‘It’s all about the par­tic­u­lar recipe.’’

The same goes for pep­tides (an­other in­gre­di­ent Mu­rad rates highly). There are thou­sands of them, so it de­pends on which one you’re get­ting. In this case, see­ing a skin­care specialist for ad­vice can be worth­while.

Tak­ing ran­dom sup­ple­ments

Mu­rad the brand is all about a holis­tic ap­proach to skin­care – im­prov­ing diet, de­stress­ing and us­ing nu­tri­tional sup­ple­ments (for which it of­fers a wide range).

How­ever, Mu­rad him­self sees women who go over­board on sup­ple­ments and be­lieves that many would do bet­ter to cut back and get some pro­fes­sional ad­vice about them.

‘‘The bet­ter you eat, the less you need,’’ he adds.

Treat­ing the face but not the neck

That ex­tra ef­fort to spread your skin­care far­ther south is def­i­nitely worth it, says Mu­rad. Sun­screen is also a good idea for this area, es­pe­cially since it’s par­tic­u­lar hard to treat with cos­metic medicine.

Los­ing weight to get rid of cel­lulite

‘‘Cel­lulite is not a fat prob­lem,’’ says Mu­rad, ‘‘it’s a skin prob­lem.’’ (This is why it can oc­cur on very slim people but not on some larger women.)

If you are con­cerned about cel­lulite, it’s much more ef­fec­tive to try nu­tri­tional sup­ple­ments that tar­get the skin con­di­tion than it is to sim­ply lose weight, he claims.

Der­ma­log­ica So­lar De­fense Booster SPF50, $107.

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