Seven skincare secrets
A skin specialist lets Melissa Williams-King in on his seven secrets to better-looking skin A sheer daily sunscreen
The market for skincare products is cluttered, leaving many of us with more questions than answers. Jeff Murad, vice president of product development for Murad, one of the pioneering skincare brands, gives some insight into the biggest mistakes women make when it comes to their skin.
Not using sunscreen
We’ve all heard this advice hundreds of times, but many of us still reserve sunscreen for the beach. Murad points out that while our faces may not get burned while driving or sitting near a window, UVA rays still penetrate and will cause our skin to age faster. A daily broad-spectrum sunscreen will prevent this damage – zinc-based sunscreens are the most effective at blocking UVA rays.
Using products that are too aggressive
‘‘Some women take a more-isbetter approach,’’ says Murad, ‘‘but it can be damaging to skin to use too much product.’’
The same goes for loading up on too many different products at once.
‘‘It’s better to stick to a simple routine and give it some time to work,’’ he says. For example, an antiacne regime will take about two months to show improvements.
Using an either/or approach
Cosmetic medicine such as Botox or fillers won’t give you great skin on their own. It’s a mistake to stop bothering with skincare just because you’ve made a big financial outlay on injectables.
‘‘In fact, if your skin is healthy and well cared for, maybe you won’t actually need Botox,’’ Murad says. ‘‘Whereas if your skin is dry and you simply add a filler, it will still look
like dry skin.’’
Blindly following trends
Skincare ingredients trends such as placenta, snail slime, or snake venom get all the headlines, but there is limited research on whether they really work.
‘‘Even with proven ingredients such as retinol, it can be difficult to analyse,’’ Murad admits. ‘‘It’s all about the particular recipe.’’
The same goes for peptides (another ingredient Murad rates highly). There are thousands of them, so it depends on which one you’re getting. In this case, seeing a skincare specialist for advice can be worthwhile.
Taking random supplements
Murad the brand is all about a holistic approach to skincare – improving diet, destressing and using nutritional supplements (for which it offers a wide range).
However, Murad himself sees women who go overboard on supplements and believes that many would do better to cut back and get some professional advice about them.
‘‘The better you eat, the less you need,’’ he adds.
Treating the face but not the neck
That extra effort to spread your skincare farther south is definitely worth it, says Murad. Sunscreen is also a good idea for this area, especially since it’s particular hard to treat with cosmetic medicine.
Losing weight to get rid of cellulite
‘‘Cellulite is not a fat problem,’’ says Murad, ‘‘it’s a skin problem.’’ (This is why it can occur on very slim people but not on some larger women.)
If you are concerned about cellulite, it’s much more effective to try nutritional supplements that target the skin condition than it is to simply lose weight, he claims.
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