Easy does it with normcore style
Young New Yorkers are known for their cutting-edge apparel but more and more are turning to ‘‘normcore’’ fashion lately, a portmanteau of ‘‘normal’’ and ‘‘hardcore’’ that sees its followers in such basic items as jeans and sneakers.
American makers of casual wear brands, including The Gap, are promoting that ordinariness to customers.
Some observers see the new trend as young people’s attempt to distance themselves from the rapidly changing nature of fashion.
Not only ordinary people, but lately fashion models too have started to sport such basics as T-shirts, jeans and sneakers in lieu of the latest pieces from highend brands.
The word ‘‘normcore’’ was coined by K-Hole, a trend research company in New York.
It refers to a preference for blending in with the group rather than standing out, and began to catch on in the fashion world around the beginning of this year.
According to 28-year-old freelance stylist Jeremy Lewis, people have gotten sick of throwing away clothes as if they were disposable to keep pace with fashion trends that quickly and constantly change.
The fact that large fashion and retail chain stores which bring style trends to the masses instantly and distribute them throughout the world at low prices have come to dominate the commercial market is also fuelling the normcore movement, he says.
Nathan Metallo, left, says he just wears what he likes. Many young people in New York are turning to ‘‘normcore’’ fashion.