Easy does it with norm­core style

The Press - Zest - - Fashion - WASH­ING­TON POST

Young New York­ers are known for their cut­ting-edge ap­parel but more and more are turn­ing to ‘‘norm­core’’ fash­ion lately, a port­man­teau of ‘‘nor­mal’’ and ‘‘hard­core’’ that sees its fol­low­ers in such ba­sic items as jeans and sneak­ers.

Amer­i­can mak­ers of ca­sual wear brands, in­clud­ing The Gap, are pro­mot­ing that or­di­nar­i­ness to cus­tomers.

Some ob­servers see the new trend as young peo­ple’s at­tempt to dis­tance them­selves from the rapidly chang­ing na­ture of fash­ion.

Not only or­di­nary peo­ple, but lately fash­ion mod­els too have started to sport such ba­sics as T-shirts, jeans and sneak­ers in lieu of the lat­est pieces from high­end brands.

The word ‘‘norm­core’’ was coined by K-Hole, a trend re­search company in New York.

It refers to a pref­er­ence for blend­ing in with the group rather than stand­ing out, and be­gan to catch on in the fash­ion world around the be­gin­ning of this year.

Ac­cord­ing to 28-year-old free­lance stylist Jeremy Lewis, peo­ple have got­ten sick of throw­ing away clothes as if they were dis­pos­able to keep pace with fash­ion trends that quickly and con­stantly change.

The fact that large fash­ion and re­tail chain stores which bring style trends to the masses in­stantly and dis­trib­ute them through­out the world at low prices have come to dom­i­nate the com­mer­cial mar­ket is also fu­elling the norm­core move­ment, he says.

Nathan Me­tallo, left, says he just wears what he likes. Many young peo­ple in New York are turn­ing to ‘‘norm­core’’ fash­ion.

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