Over­com­ing ad­ver­sity key to the re­gion’s busi­ness re­newal

The Press - - Advertising Feature - ❚ Karen Silk is gen­eral man­ager, com­mer­cial, cor­po­rate and in­sti­tu­tional, West­pac New Zealand Ltd

Can­ter­bury’s had a hard time of it in the past few years. From earth­quakes to droughts to fires, the forces of Mother Na­ture have con­spired to chal­lenge res­i­dents and busi­nesses.

But Cantabri­ans have re­sponded, re­build­ing their liveli­hoods and adapt­ing to their new com­mer­cial land­scape. West­pac, like the Can­ter­bury Em­ploy­ers’ Cham­ber of Com­merce, ad­mires the way en­ter­prises have over­come ad­ver­sity, of­ten emerg­ing out the other side all the stronger.

The re­gion is an im­pres­sive eco­nomic pow­er­house in its own right, and is also crit­i­cal to the op­er­a­tion of busi­nesses across the South Is­land.

It’s why we con­tinue to sup­port the Cham­pion Can­ter­bury Busi­ness Awards.

Win­ning an award is, of course, the aim for en­trants. But we’ve also been told, time and time again, that the ex­pe­ri­ence of en­ter­ing is its own re­ward.

That’s be­cause the process en­cour­ages busi­nesses to stop and take stock of their di­rec­tion and strat­egy.

They also get to hear from other op­er­a­tors, and be in­spired by the sto­ries that flow from the stage dur­ing awards night.

In small pock­ets of in­dus­try, where every­one knows every­one, the achieve­ments res­onate deeply.

For that rea­son, West­pac spon­sors 15 Busi­ness Ex­cel­lence Awards pro­grammes, from North­land to South­land.

Our busi­ness bankers also en­joy the op­por­tu­nity be­cause it’s a chance to con­sider the fruits of their own labour, and revel in their clients’ suc­cesses vi­car­i­ously.

We see our role as pro­vid­ing the tools and ex­per­tise nec­es­sary to help grow busi­nesses; awards night is when those re­sults be­come ap­par­ent.

Our com­mit­ment to Can­ter­bury will con­tinue to en­dure, not only to busi­nesses but res­i­dents and vis­i­tors as well.

Good luck to all this year’s en­trants. And best of luck (and thanks) to the judges, too. They have the tough task of sort­ing through all of the very de­serv­ing fi­nal­ists to find our win­ners. En­trants are al­ways of a bril­liant cal­i­bre and 2017 is no ex­cep­tion.

The re­gion is an im­pres­sive eco­nomic pow­er­house in its own right... Karen Silk West­pac

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